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Welcome to Beautyistic, where beauty meets practicality—and today, we’re taking a detour from serums and skincare to something surprisingly essential in every beauty space: paper towels. Not just any paper towels, though. We’re talking about the Viva Signature Cloth Paper Towels, a 12 triple-roll pack with 129 sheets per roll. Designed to be soft like cloth but tough enough to tackle real messes, this product claims to bridge the gap between convenience and durability. But does it actually deliver?
Viva positions this as a professional-grade paper towel that’s soft to the touch but strong even when wet—boasting twice the durability of leading 1-ply value brands. What makes these unique is the “Signature Cloth” texture, which is designed to mimic real fabric. They’re advertised as rinseable and reusable, meaning you can use one towel multiple times per task. Add to that the Choose-A-Sheet feature—so you’re not tearing off more than you need—and FSC-certified fibers, and it sounds like Viva is going after that eco-aware, performance-focused crowd.
I put these to the test in several beauty-related scenarios. Think cleaning up spilled setting spray, wiping off highlighter from a vanity mirror, drying freshly cleaned makeup brushes—you name it. What stood out immediately was the texture. It’s surprisingly soft, not scratchy or papery at all. I could even use it on delicate surfaces like my powder compact mirror without scratching it. And true to the claim, it holds up incredibly well when wet. I ran one under the tap, wrung it out, and used it to clean up a sticky serum spill. It didn’t shred or ball up, which honestly shocked me.
Now, I did try rinsing and reusing, and while it doesn’t replace a real cloth, it did hold up through two cleanings before I felt like it had to go. Still, that’s better than single-use waste. The Choose-A-Sheet function was also helpful for beauty messes—you don’t always need a full-size towel to blot or wipe, and this helped cut down on unnecessary use.
That said, let’s talk about balance. On the pro side: it’s genuinely durable, impressively soft, and reusable in a pinch. It’s versatile enough to go from the kitchen to your beauty corner without missing a beat. And the eco-angle with FSC-certified fibers is a nice touch.
On the con side, it’s definitely priced higher than your average roll of paper towels. And while the reuse aspect is legit, it’s not endless—after two or three rinses, the towel starts to break down, especially with textured messes like foundation or setting spray residue.
Speaking of price, is it worth it? If you’re someone who frequently cleans beauty tools, spills, or surfaces and wants something more elevated than standard towels, then yes—it justifies the cost. It’s not your everyday kitchen paper towel; it’s built for those who want the ease of disposables without the flimsy performance.
Compared to cheaper alternatives like generic one-ply towels or bargain brands, the difference is night and day. Those tear easily, get soggy in seconds, and leave lint on makeup brushes. Viva Signature Cloth doesn’t do any of that. It’s closer to a reusable cloth than a disposable wipe—and that distinction matters if you’re using it to clean makeup tools or beauty stations where hygiene and surface care are priorities.
As for the construction, the triple rolls are tightly wound, which gives you more per roll. Each sheet tears cleanly, and the texture holds up well in storage. No flaking or lint, which I really appreciated around mirrors and compacts.
I haven’t had to reach out to customer support for these, but Viva has a strong track record in consumer paper goods. From reviews and general feedback, they’re known for consistent quality and rarely have packaging or performance issues.
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So, here’s the bottom line: Viva Signature Cloth Paper Towels won’t revolutionize your beauty routine, but they might just make it cleaner, more efficient, and a lot less wasteful. They’re perfect for anyone who wants a soft, strong, no-fuss cleanup solution—especially in a beauty setting where spills and smudges happen often.
If you’re someone who values performance over price and hates when cheap paper towels fall apart mid-cleanup, this might be your new secret weapon. But if you’re on a tighter budget, you might want to reserve these for your makeup station only, and go with a more affordable option for general household use.
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