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Welcome to Beautyistic! If you’re someone who’s constantly on the hunt for a lipstick that promises long-lasting wear, bold color, and all-day comfort, you’re in the right place. Today, we’re looking at the Rimmel London Stay Matte Liquid Lip Color in the shade 723 Trouble Maker. This liquid lipstick claims to deliver full coverage, a waterproof matte finish, and a kiss-proof formula that lasts up to 12 hours. Sounds intriguing, right? But does it really hold up to the promise? Let’s dive in!
This liquid lipstick offers a lightweight yet intensely pigmented formula, designed to give you a bold, matte finish that won’t budge. It’s vegan, which is a great bonus for anyone who prefers cruelty-free products. The 723 Trouble Maker shade is a deep, daring red—perfect for creating statement lips or for any occasion that calls for a pop of color. The formula promises full coverage in one stroke, and a comfortable, waterproof finish that won’t smudge or transfer throughout the day.
I tested this lipstick over several hours, applying it in the morning and going through my usual day—eating, drinking, talking, and even kissing my husband. The formula definitely lived up to its claim of being touch-proof and kiss-proof. It stayed intact throughout the day, with no need for reapplication. By the end of the 12-hour mark, the lipstick did show a little fading in the inner lip area, which is to be expected, but it didn’t crack or get patchy. The texture feels lightweight on the lips, which is a huge plus for matte formulas that can sometimes feel drying or uncomfortable.
In terms of application, it was smooth and easy to apply, thanks to the precise applicator. One swipe of this product was enough to give me full coverage. I didn’t need to layer it multiple times, which is always a relief with liquid lipsticks. However, as with most matte formulas, I did notice that it’s important to make sure your lips are well-prepped before applying. A little lip balm beforehand helps prevent any dryness, especially if you’re going to be wearing it for several hours.
Pros? The color payoff is amazing, and the matte finish is truly stunning. The formula is indeed kiss-proof, and I didn’t have to worry about it smudging or transferring on cups or clothing. Plus, the staying power is excellent—12 hours without fading is impressive, especially for such an intense color. It’s also lightweight, which makes it comfortable enough to wear all day without feeling like you’re wearing anything heavy on your lips.
As for the cons, it can be a little drying if your lips aren’t prepped properly, so you may need to use a lip scrub and balm beforehand. The fading around the inner lip area is another slight drawback, but it’s typical of most long-wear formulas. Just make sure to touch up that area if you need to keep your look flawless all day.
Now, let’s talk about value for money. The Rimmel London Stay Matte Liquid Lip Color is priced fairly for a drugstore product, especially considering the performance. It’s not as expensive as some of the high-end matte liquid lipsticks, but it holds its own when it comes to pigmentation and longevity. Given the fact that you can get this kind of high-performance for a fraction of the price of some luxury brands, I’d say this is a solid buy.
If you’re looking for alternatives, some brands like Maybelline and NYX also offer matte liquid lipsticks with similar formulas at a similar price point. Maybelline’s Superstay Matte Ink Liquid Lipstick is another excellent option if you’re seeking a product with the same all-day wear and intense pigmentation.
As for build quality, the packaging is sleek and simple—nothing too fancy, but it’s sturdy and travel-friendly. It’s compact, and the wand applicator is easy to use for precise application. I didn’t notice any issues with the packaging or the product’s integrity after multiple uses.
If you’ve ever had any interactions with Rimmel’s customer support, you’ll know they are generally responsive and easy to deal with. Their reputation for handling customer inquiries efficiently is something I’ve experienced myself. Of course, I didn’t need to contact them for this particular product, but I trust that they’d handle any issues professionally, if necessary.
In conclusion, the Rimmel London Stay Matte Liquid Lip Color in 723 Trouble Maker is a great option if you’re looking for a bold, long-lasting lipstick that doesn’t require constant touch-ups. It delivers impressive wear time, vibrant color, and a comfortable finish. However, it’s best to prep your lips to prevent dryness and be mindful of occasional fading in the inner lip area. If you’re looking for a budget-friendly alternative to higher-end liquid lipsticks, this is definitely worth considering.
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Thanks for watching! If you’ve tried this lipstick, drop a comment below and let us know what you think. And, as always, stay beautiful inside and out!
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