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Welcome to Beautyistic, where today we’re diving into a product that promises to restore brightness and vibrancy to blonde, bleached, or highlighted hair. We all know that maintaining cool-toned blonde hair can be tricky, especially with those pesky brassy undertones. So, let’s talk about Redken’s Blondage Purple Shampoo. This shampoo claims to neutralize brassiness while keeping your blonde hair looking fresh and salon-fabulous.
Redken’s Blondage Purple Shampoo is designed specifically for chemically-treated hair, which means it’s built for those of us who bleach, highlight, or lighten our hair regularly. This product works by using purple pigments to cancel out the yellow and orange tones that often creep up on blonde hair over time. Think of it as your cool-toned defense, fighting the warm brassiness that can emerge between salon visits.
One of the standout ingredients here is salicylic acid, known for its ability to clarify and deeply cleanse the scalp. This is particularly helpful for blondes who may notice product buildup, which can dull the hair color. The citrus scent adds a refreshing burst, making each wash feel like a mini spa session. This shampoo is a liquid formula, easy to apply, and doesn’t feel too heavy on the hair, making it suitable for regular use.
After trying this shampoo for a couple of weeks, I can tell you that it integrates seamlessly into your routine. It’s not harsh or drying, which is something I always look for in purple shampoos. Some can leave your hair feeling like straw, but Redken does a nice job of keeping it soft and nourished. The purple hue is potent enough to neutralize brassiness without leaving your strands looking dull or over-toned. I used it about twice a week to balance the brassiness without overloading my hair with too much pigment, and I noticed a noticeable difference in tone.
Now, for the pros: First, this shampoo really does work on neutralizing those brassy tones. I noticed my blonde color staying cooler and more vibrant over time, and it wasn’t as prone to fading as it usually is. The addition of salicylic acid is a huge plus, especially if you’re dealing with a product buildup or scalp issues. It cleanses effectively, leaving hair feeling refreshed without being overly stripping.
On the downside, it’s not as hydrating as I would like. If you have dry ends or hair that’s been severely damaged from bleaching, you may need to follow up with a nourishing conditioner. Also, if you have darker blonde or light brown hair, the purple tones might stand out a bit more than expected, so it’s important to adjust how often you use it depending on your hair color.
In terms of value, Redken is a high-end brand, and this product reflects that in both its price and performance. The cost might be a bit more than drugstore purple shampoos, but you’re paying for a professional-grade formula with added benefits like salicylic acid. For chemically-treated blondes who want to extend the life of their color, I’d say it’s worth the investment.
If you’re looking for alternatives at a lower price point, there are a few drugstore brands like L’Oréal EverPure or John Frieda Sheer Blonde that also neutralize brassiness, though they might not have the same clarifying ingredients that Redken brings to the table. It really depends on how much you’re willing to spend and whether you’re looking for that added clarity.
When it comes to build quality, the packaging is sleek and practical. It’s easy to use in the shower, and the bottle is sturdy without being too bulky. As for longevity, I’ve been using this product regularly for about a month, and I can say that it lasts a while since you don’t need a huge amount for each wash.
If you’ve used Redken’s Blondage Purple Shampoo, I’d love to hear your thoughts! Did it work as well for you as it did for me? Let me know in the comments.
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Thanks for tuning in, and until next time, stay beautiful inside and out!
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