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Welcome back to Beautyistic, where we dive deep into the latest and greatest in beauty. Today, we’re looking at something that promises to keep you flawless all day long: the MAC Locked Kiss Ink 24hr Lipcolour in the shade “71 Gracious.” With a name like “Locked Kiss,” you’d expect nothing less than a product that stays put and delivers on both comfort and color. So, let’s see if it holds up to the hype.
MAC is a well-known powerhouse in the beauty industry, and their lip products have been beloved by beauty enthusiasts for years. The Locked Kiss Ink promises 24-hour wear, a matte finish, and a comfortable feel, which is a pretty tall order for any lip product. The color we’re talking about today, “71 Gracious,” is a soft, romantic hue that aims to complement various skin tones without feeling too bold or too neutral.
Now, let’s take a closer look at how this product performs in real-world testing. First off, applying the product was a breeze. The applicator has a precise tip that glides smoothly across the lips, ensuring an even application with minimal effort. This is especially important when you’re working with a long-lasting formula like this one, which can sometimes be tricky to apply evenly.
In terms of texture, I was genuinely impressed. Unlike some long-wear lipsticks that feel dry and uncomfortable, the MAC Locked Kiss Ink felt lightweight and almost velvety once applied. It didn’t tug or pull at my lips, which can be a major issue with matte formulas. After it dried down, I didn’t feel like I needed constant touch-ups, and there was no heavy residue left behind.
As for its staying power, the product definitely delivers on its 24-hour promise, but let’s get into the nitty-gritty of that claim. I wore it through a busy day of talking, drinking, and even a light meal. By the end of the day, the color was still visible, but I did notice some fading along the inner part of my lips. That said, I didn’t experience any major smudging or transferring, which is a huge win. The matte finish didn’t crack or become flaky either, which is something I’ve encountered with other long-wear lipsticks.
However, I do want to mention that the product is a bit drying as the day goes on. It’s not unbearable, but if you’re someone who struggles with dry lips or needs constant hydration, this may not be the most comfortable option for you in the long run.
Now, let’s break it down with the pros and cons.
On the plus side, the color payoff is excellent, giving you full coverage without needing multiple layers. The formula is lightweight, and it dries quickly without feeling heavy. Its staying power is impressive, and it doesn’t transfer easily, which is a huge bonus for anyone who’s tired of constantly reapplying.
On the downside, the drying effect over time might be uncomfortable for some. While the color stays put, you might find yourself reaching for lip balm midway through the day. Additionally, the price point is on the higher side compared to other long-wear lip products, so you’ll want to consider if it’s worth the investment for your beauty routine.
When we talk about value for money, the MAC Locked Kiss Ink 24hr Lipcolour definitely holds its own, but whether it’s worth the price depends on how often you wear long-wear lipsticks and how much comfort you prioritize. If you’re someone who doesn’t mind the slightly dry finish for the sake of staying power, it could be a great addition to your makeup collection.
Comparing it to similar products, I’d say it holds up quite well against other high-end long-wear lipsticks like those from NARS or Fenty Beauty. Both of those brands also offer long-lasting formulas, but they tend to be a bit more hydrating. So, if you’re looking for that “all-day” wear and can tolerate a bit of dryness, MAC is right in the mix.
The build quality is solid—nothing too flashy, but the sleek packaging feels high-end and durable. The size is compact enough to throw in your bag for on-the-go touch-ups, although I didn’t need to do any of that, given the lasting power. As for longevity in terms of the product’s shelf life, it should hold up well, especially if you store it in a cool, dry place.
I haven’t had any direct experience with MAC’s customer support, but the brand generally has a solid reputation for being responsive and attentive to customer needs. They offer a range of resources, including online support and easy returns if something isn’t up to par.
If you’re looking for an alternative, there are certainly other long-wear lipsticks that might give you similar results. The Maybelline SuperStay Ink Crayon is a more affordable option that offers similar wear time, though it’s not quite as comfortable. You could also look into the Anastasia Beverly Hills Liquid Lipstick, which is a fan favorite for its matte finish and long-lasting color, though it does feel a bit drier.
To sum it up, the MAC Locked Kiss Ink 24hr Lipcolour in “71 Gracious” is a solid choice for anyone who prioritizes long-lasting wear and vibrant color. It’s best suited for those who don’t mind a slightly dry finish and want a product that’ll stay put throughout the day. If you love a matte finish and are looking for something that can handle the busiest of days, this lipcolour might be your new go-to.
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Thanks for tuning in, and until next time, stay beautiful inside and out!
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