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Welcome back to Beautyistic, where beauty isn’t just about how products look in the bottle—it’s about how they perform in real life. Have you ever wished for a lip color that gives you the intensity of a liquid lipstick but the staying power of something you don’t have to babysit all day? That’s exactly what today’s review is about: the Kiko Milano Unlimited Double Touch Liquid Lipstick. The shade I have here is 120 Rosy Mauve, and this product promises a glossy finish designed to suit all skin types.
This lipstick is a two-step system. On one side, you’ve got the high-pigment liquid color, and on the other, a transparent gloss that seals everything in. The goal is long-lasting wear with a shiny finish that doesn’t fade or transfer too quickly. It’s a clever setup—color plus gloss in one tube—intended to give you the best of both worlds.
Now, let’s talk about actually wearing it. Applying the color is smooth; it goes on evenly with good precision. The formula sets fairly quickly, so you don’t want to wait too long before applying the gloss. Once that topcoat goes on, the texture transforms—what starts as slightly tacky suddenly feels comfortable and lightweight. I wore it through a busy day that included coffee, a light lunch, and plenty of talking. The color stayed vibrant without crumbling, though I did notice that in the inner lip area, some fading appeared after several hours. The glossy layer does need reapplication if you want to keep that shine, but the color itself clings impressively well.
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Now, let’s break down the good and the not-so-good. The biggest pro here is longevity. Unlike many glossy lip products that slide right off, this one stays locked in place. I also like how versatile the two-step system is—you can refresh the gloss as often as you want without disturbing the base color. On the downside, if your lips are dry or textured, the pigment step can cling a bit, making prep work with a balm or gentle exfoliation almost essential. The gloss itself feels nice but isn’t the most cushiony formula out there, so if you love that ultra-luxe balmy gloss feel, this might not satisfy you.
When it comes to price, Kiko positions itself as mid-range—more affordable than many luxury brands but a step above drugstore lip products. Considering the staying power and the dual-step design, I’d say the price feels justified. If you’re used to reapplying cheaper lip glosses five times a day, this could actually save you effort and frustration. Compared to similar products like Maybelline’s SuperStay Vinyl Ink, Kiko’s version leans more on the customizable gloss element, while Maybelline goes heavier on a vinyl finish. Both have their strengths, but Kiko gives more flexibility for those who want shine control.
Packaging is another plus. The dual-ended design is compact and functional, with clear separation between the color and the gloss. The applicator tip is shaped well enough to get clean lines without needing a separate lip liner, though I’d still recommend one if you want absolute precision. In terms of durability, the product doesn’t dry out quickly inside the tube, which is reassuring since some long-wear formulas tend to clump or thicken with time.
As for alternatives, if you’re on a tighter budget, something like NYX Shine Loud Lip Color offers a similar two-step approach at a slightly lower price point. The wear time is also strong, though I find Kiko’s color payoff and shade range to feel a bit more refined.
So here’s the final word: the Kiko Milano Unlimited Double Touch Liquid Lipstick is a strong contender if you’re searching for long-lasting lip color with customizable shine. It’s not without its quirks—lip prep is a must, and the gloss will need topping up—but the payoff is a polished, vibrant look that holds steady far longer than your average glossy lip product. I’d recommend it most for anyone who wants bold color that lasts through a workday or an evening out without constant reapplication.
Thanks so much for watching Beautyistic. You’ll find the link to this lipstick down below in the description and comments. If you’ve tried it yourself, share your experience—I’d love to hear how it worked for you. Until next time, stay beautiful inside and out!
Available to buy here:
