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Welcome to Beautyistic, where we explore the products that promise to elevate your beauty routine and help you feel confident in your own skin. Today, we’re checking out a liquid lipstick from Kiko Milano — the Lasting Matte Veil Liquid Lip Colour in shade 05 Natural Mauve. This is a long-lasting liquid lipstick designed to deliver a matte finish while keeping lips comfortable throughout the day.
The formula is lightweight yet pigmented, meant to glide on smoothly without feeling sticky or heavy. It’s suitable for all skin types, and this particular shade, Natural Mauve, aims for a soft, wearable tone that works for everyday looks. The product comes in a sleek tube with an easy-to-use applicator, designed to provide precise application with minimal effort.
When I put this lipstick to the test, I found the application process to be straightforward. The wand picks up just the right amount of product, and it spreads evenly across the lips. It sets quickly to a matte finish, which is ideal if you’re in a rush or don’t want to worry about smudging. I wore it through coffee, lunch, and a quick errand run, and it held up remarkably well without fading unevenly or feathering outside the lip line. One thing to note, though, is that while it’s comfortable, it can feel slightly drying after several hours, so I’d recommend prepping your lips with a balm beforehand for optimal comfort.
The color payoff is excellent. A single swipe delivers solid coverage, and the Natural Mauve shade offers a muted, sophisticated look that’s perfect for both casual and office wear. It doesn’t settle into lip lines excessively, which is always a concern with matte liquid lipsticks. On the downside, removing it requires a good makeup remover, as it’s formulated to last — which is expected for long-wear products but worth mentioning if you prefer quick removal.
Pros include its impressive staying power, true-to-tube pigmentation, and smooth application. It’s also versatile enough for day-to-night looks. Cons would be the slight dryness over time and the need for a proper remover, which is common with long-lasting mattes.
In terms of value, Kiko Milano positions this at a mid-range price point. Considering the pigment, lasting power, and the quality of the applicator, I’d say it’s fairly priced. It competes well with other long-wear liquid lipsticks in this range, like NYX Soft Matte Lip Cream or Maybelline SuperStay Matte Ink, though Kiko’s texture is slightly more lightweight and comfortable than some of the more intense formulas out there.
The packaging is minimalistic yet sturdy. The tube feels durable, and the applicator allows for clean, precise lines. Longevity-wise, this product performs as promised — the matte finish lasts for hours with only minor touch-ups required after meals.
If you’re looking for alternatives, lower-cost options like NYX or L’Oréal’s Infallible Matte Lip Colors offer similar wear and shades, though the Kiko formula feels more refined and less prone to patchiness.
Overall, the Kiko Milano Lasting Matte Veil Liquid Lip Colour delivers on its promise of long-lasting, comfortable matte lips with a beautiful natural mauve shade. It’s ideal for anyone seeking a wearable everyday matte or a soft, polished look for events.
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