Available to buy here:
Welcome to Beautyistic, where we explore the beauty world in ways that are as real as they are exciting. Today, I’ve got my hands on something that caught my attention: the Kiko Milano Lasting Matte Veil Liquid Lip Colour in 13 Cherry Red. It’s a liquid lipstick promising a full matte finish that stays put, feels weightless, and keeps your lips comfortable all day. Let’s see how it performs in the real world.
When I first looked at this product, I was intrigued by its claims. Kiko Milano is known for merging trend-forward shades with high-performance formulas, and this one advertises a matte finish without the usual dryness that matte lips can bring. The liquid formula applies smoothly, and the cherry red shade is striking—a classic, bold red with a cool undertone that makes it pop without feeling overpowering. It comes in a sleek, transparent tube that lets you see the exact color, with an easy-to-use doe-foot applicator for precise application.
Putting it to the test, I found that it glides on with surprisingly little effort. The formula is lightweight, living up to that “light as air” promise. It doesn’t tug or feel sticky, which is a common issue with matte liquid lipsticks. Once it sets, it really does lock in place. I wore it through lunch and meetings, and the color held up well. There was minimal feathering, and it didn’t settle into fine lines, which is often a challenge with bold reds. I also noticed it didn’t leave my lips feeling parched, which is a huge win in my book.
Of course, no product is perfect. The main consideration here is that removing it at the end of the day requires a good makeup remover; it’s long-lasting, so a gentle, oil-based cleanser works best to avoid tugging at your lips. The pigmentation is strong, but you might need a steady hand for the edges if you want a flawless line, especially in such a vivid shade.
Pros? It’s comfortable, highly pigmented, lightweight, and stays put without cracking. The packaging is sleek, and the applicator is precise. On the flip side, it requires careful removal, and because it’s so pigmented, even a small mistake in application is noticeable.
In terms of value, Kiko Milano positions itself in the mid-range, and I feel this product justifies its price. You’re paying for a bold, long-lasting formula that doesn’t sacrifice comfort—a combination that’s not always easy to find in liquid lipsticks. Compared to other matte liquid lipsticks in the same price bracket, it holds its own with superior comfort and wear. Some alternatives might offer similar staying power, but I’ve found that many compromise on hydration, which this formula avoids.
The build quality is solid; the tube feels sturdy, and the wand is functional for precise application. While I haven’t interacted with customer service directly, Kiko Milano generally has a good reputation for handling inquiries and product concerns. No recent updates or reformulations have been noted for this product, so what you see is what you get.
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To wrap up, the Kiko Milano Lasting Matte Veil Liquid Lip Colour in 13 Cherry Red delivers on its promises. It offers intense color, long-lasting wear, and comfortable application—exactly what you want from a high-performing matte lipstick. It’s perfect for anyone who wants a bold lip that stays vibrant without the dryness that often comes with mattes.
If you’ve tried this lipstick, drop a comment below and share your experience—I’d love to hear how it worked for you. And for those interested, the link to purchase is in the description box or comments. Thanks for tuning in, and until next time, stay beautiful inside and out!
Available to buy here:
