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Welcome back to Beautyistic, where we explore the science, performance, and real-world experience behind beauty products so you can make informed choices for your routine. Today, we’re taking a close look at the KIKO Milano Eyebrow Nourishing Serum, a clear, matte-finish serum designed to support healthier, fuller-looking brows, complete with a built-in brush for easy application.
When I first opened the KIKO Milano serum, I noticed the sleek, travel-friendly packaging and the clever integrated brush that makes daily application straightforward, even if you’re in a rush. The serum itself is lightweight and clear, with a subtle matte finish that doesn’t leave any sticky residue on the skin or hairs. It’s formulated to nourish brow hairs, and while the brand doesn’t highlight specific active ingredients, serums in this category typically include peptides, vitamins, or hydrating agents aimed at supporting hair strength and growth.
Using it over the past few weeks, I applied the serum every evening along the brow line. The brush allows for precise application, which is a huge plus because no one wants serum all over their eyelids. My brows felt softer and slightly more conditioned, though visible growth or thickening takes time, as expected with any nourishing treatment. I also appreciated how lightweight it is—no greasy feeling or clumping.
One of the strengths of this serum is its convenience: the built-in brush is perfect for consistent daily use, and the formula sits comfortably on the brows without transferring. On the downside, results aren’t instant; those looking for dramatic growth or thickening might need to complement it with other brow treatments or patience.
In terms of value, the KIKO Milano Eyebrow Serum sits in the mid-range pricing for brow treatments. Considering the quality of the applicator and the nourishing effect, it’s reasonable, especially if you’re committed to a consistent routine. Compared to similar serums on the market, KIKO’s formula doesn’t have a pronounced scent or sticky texture, which is a small but meaningful differentiator in daily usability. While there are cheaper alternatives available, many lack the integrated brush, which makes KIKO’s serum stand out for ease of application.
The build quality is solid—the container feels durable, and the brush is resilient enough for repeated use. As for longevity, the serum is designed for everyday use, so as long as you maintain a consistent routine, the packaging will last through a full course of application. I haven’t personally needed to contact customer support, but KIKO Milano generally has a reliable reputation for handling inquiries and returns if needed.
To wrap things up, the KIKO Milano Eyebrow Nourishing Serum is a practical, easy-to-use product that nourishes brows with minimal fuss. While it won’t create overnight miracles, it’s excellent for those looking to maintain or support healthier brows with a simple daily routine. If you’re committed to consistent use, it’s a solid addition to your brow care arsenal.
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Available to buy here:
