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Hey beauties, welcome back to Beautyistic! I’ve got something intriguing to explore with you today—KIKO Milano’s Building Base Mascara, a volumizing and caring effect primer in crisp white. It’s designed to prep your lashes for mascara, adding extra volume and length while keeping them nourished. Let’s see how it really performs.
Straight out of the packaging, the formula is silky-smooth and, importantly, non-sticky. The brush is ergonomically designed, making it easy to coat every lash evenly from root to tip. KIKO Milano claims this primer is long-wearing, which piqued my interest because a primer that holds up through a busy day can really elevate your lash game.
When I first applied it, I noticed how effortlessly it glided along my lashes. The texture isn’t heavy or clumpy, so it layers nicely under mascara without weighing lashes down. I tested it both in my morning routine and during a full day out, pairing it with a few different mascaras. My lashes felt soft yet lifted, and the primer definitely enhanced the mascara’s volumizing effect. That said, the white base does require a mascara on top to avoid that stark primer look—so it’s not a standalone option if you’re aiming for subtle daytime wear.
One of the things I appreciate is the brush design. Its ergonomic shape makes application precise, reaching even the tiniest lashes without smudging. I did notice that for very fine or sparse lashes, a couple of extra strokes are needed to get full coverage, but that’s quite standard for a primer.
Pros? Smooth, non-sticky formula, easy-to-use brush, enhances volume and length, and the caring effect is a nice bonus. It’s long-wearing and doesn’t flake, which is always a relief. On the flip side, the white formula requires mascara on top for a finished look, and those with extremely sensitive eyes might want to test for tolerance first, although I didn’t experience any irritation.
In terms of value, KIKO Milano positions this primer in the mid-range price bracket, and I think it delivers well for what it promises. It enhances mascara performance, feels gentle on lashes, and the buildable effect justifies the cost. If you’re comparing it to other primers, like those from Maybelline or L’Oréal, it holds its own—especially if you appreciate a formula that’s not overly sticky and supports lash health.
The packaging is sleek and sturdy, which is always a bonus for something you’ll use daily. The primer’s longevity is solid, with no noticeable deterioration over a few months of regular use. KIKO Milano has a good reputation for customer service, so any inquiries or issues would likely be handled efficiently, even though I didn’t need to contact them personally.
If you’re looking for alternatives at a slightly lower price, there are a few drugstore primers that enhance volume, but they may lack the same silky texture or caring ingredients. This one really balances performance and lash care, which I find hard to beat.
Overall, KIKO Milano’s Building Base Mascara is a solid pick for anyone looking to boost their lash routine. It delivers on volume, length, and a gentle caring effect, making it suitable for daily wear or special occasions. Is this review helpful to you? If so, please like, subscribe, and click the bell icon so other beauty lovers can find this video too. Your support helps us keep making honest reviews like this!
Thanks for watching, beauties! If you’ve used this primer, drop a comment below and share your experience. You can find the link to grab it in the comments or description box. And as always, stay fabulous inside and out—until next time, keep those lashes fluttering and gorgeous!
Available to buy here:
