Available to buy here:
Hey beauties, welcome back to Beautyistic! I’m so glad you’re here. Today we’re checking out a product that’s been getting a lot of buzz: the Keys Soulcare It’s Like Skin 2-In-1 Concealer + Tint. It’s a liquid formula designed to offer light-to-medium buildable coverage while brightening, blurring, and hydrating your skin. It’s vegan, cruelty-free, and packed with skincare-friendly ingredients like niacinamide, squalane, and the ancient rose of Jericho.
When I first got my hands on this concealer + tint, what immediately caught my eye was its dual promise: to act as both a concealer and a tint, simplifying the routine without compromising on radiance. The shade I tried is 150 N Light Neutral Beige, suitable for dry to normal skin types, and it claims to deliver a naturally radiant finish rather than a flat, matte look.
Applying it felt really smooth—almost like a lightweight serum gliding over my skin. The texture is silky and hydrating, which makes sense considering the squalane blend. It doesn’t cling to dry patches, and I appreciated that the niacinamide helped subtly brighten the under-eye area without irritation. For me, the coverage is truly buildable: a single layer gives a soft, skin-like look, and layering up still looks natural rather than cakey. I tested it in the morning routine, paired with a light moisturizer, and it held up well throughout the day without settling into fine lines.
I also want to highlight the brush applicator—it’s precise enough for targeted coverage, making it easier to blend in tricky areas like the under-eye corners or around the nose. The formula itself is lightweight yet effective, and I noticed a slight soft-focus effect that really does blur minor imperfections.
Now, onto the pros and cons. On the positive side, the formula is hydrating, buildable, and blends seamlessly. The ingredients like niacinamide and squalane are actual skin-benefiting elements rather than just filler. The radiant finish is ideal for those who want a fresh, glowing look instead of heavy coverage. Packaging is sleek and travel-friendly, which is always a bonus.
On the flip side, because the coverage is light-to-medium, it might not fully conceal more pronounced blemishes or hyperpigmentation in one pass. Also, while the shade I tried works beautifully for my skin tone, the range could be a limiting factor for those with deeper or more complex undertones.
In terms of value, considering it’s a hybrid of concealer and tint with skincare benefits, I think it’s fairly priced for someone looking for a multitasking product that simplifies their morning routine. Compared to other tinted concealers or serum-like foundations on the market, it stands out for its ingredient-conscious formulation and radiant finish, even if it doesn’t offer full coverage like a traditional concealer.
The build quality is solid—the packaging feels premium, and the applicator is durable. I haven’t had to interact with customer service directly, but Keys Soulcare has a reputation for good communication and product transparency, which adds confidence in the purchase.
If you’re on a tighter budget, you might find similar effects in other tinted concealers, but few combine skincare-focused ingredients and a radiant finish like this one, making it particularly appealing for dry or normal skin.
All in all, Keys Soulcare It’s Like Skin 2-In-1 Concealer + Tint delivers a balanced performance. It brightens, hydrates, and blurs imperfections while keeping the look natural and fresh. I’d recommend it to anyone seeking a lightweight, multi-functional product that doubles as skincare and makeup, especially if you have dry or normal skin.
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Available to buy here:
