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Welcome back to Beautyistic—your go-to space for smart, no-nonsense beauty reviews rooted in real science and real results. Let’s talk about something your skin meets every single day but often gets overlooked—the cleanser. And not just any cleanser. Today, we’re focusing on the e.l.f. SKIN Holy Hydration! Daily Cleanser. It’s a gel-based face wash designed to remove excess oil, makeup, and impurities while keeping your skin hydrated. Sounds promising—but does it deliver?
This cleanser is part of e.l.f.’s well-known Holy Hydration! line, and true to its name, hydration is a key selling point here. It’s infused with two standout skincare ingredients: Hyaluronic Acid, which is loved for its ability to draw in moisture and plump the skin, and Ceramides, which help maintain the skin’s protective barrier. The formula is vegan, cruelty-free, and fragrance-free—huge wins for sensitive and ethical consumers.
What sets this formula apart is its gel-to-foam transformation. When mixed with water, it lathers into a light foam that spreads easily and rinses off cleanly. I tested it in both my morning and evening routines over two weeks. In the morning, it gave my skin a refreshed, awake feeling without that tight, stripped sensation some cleansers leave behind. And at night—especially on makeup days—it did a solid job breaking down face products, though I still needed a cleansing balm first for waterproof eye makeup.
One thing that really impressed me was how gentle it felt, even around the eyes. It didn’t sting, didn’t dry me out, and didn’t leave behind any weird residue. However, if you wear full glam or heavy-duty sunscreen, I’d still recommend using this as step two in a double cleanse.
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Let’s break it down. The pros? It’s gentle, hydrating, and super affordable. The packaging is functional with a clean aesthetic, and the ingredient list is minimal but effective. It’s also fragrance-free, which is a plus for sensitive skin types.
Now the cons: While it claims to remove makeup, it’s not going to fully replace a heavy-duty remover for long-wear foundation or waterproof mascara. Also, if your skin leans very dry or compromised, you might need something even richer or more occlusive, especially in winter.
At under $10, the value here is impressive. You’re getting a thoughtful formula with dermatologically respected ingredients at a drugstore price point. Compared to other cleansers in the same range—like the CeraVe Hydrating Cleanser or the Neutrogena Hydro Boost—it holds its own. CeraVe is a bit creamier, and Neutrogena leans more into that slick, watery texture. e.l.f. sits right in the middle: not too creamy, not too runny—just balanced.
The build quality is solid for the price. The packaging is a simple, squeeze-style tube that keeps the product protected and travel-friendly. And as for longevity, a dime-sized amount goes a long way, so even with daily use, a single tube should last over a month, easily.
Now, if you’re thinking, “I love the idea but want something even more hydrating,” you might consider stepping up to a cream cleanser from brands like La Roche-Posay or First Aid Beauty, especially if you deal with flakiness or barrier damage. But honestly? For most skin types, especially normal to combination, this e.l.f. cleanser is more than enough.
I didn’t need to contact customer support for this product, but e.l.f. has built a pretty solid reputation for being responsive—especially through their online platforms. Their cruelty-free stance is clearly not just a marketing gimmick, which gives them a lot of credibility in today’s conscious beauty market.
So here’s the final word: The Holy Hydration! Daily Cleanser does exactly what it promises—cleanses without stripping, hydrates without heaviness, and offers clean ingredients in a smart, accessible formula. It won’t perform miracles, but it will do its job gently, reliably, and affordably. If you’re building a solid, low-fuss skincare routine, this is a cleanser that earns a permanent spot on the shelf.
Thank you for watching Beautyistic. You can find the link to this product down below in the description box or pinned comment. If you’ve used this cleanser, drop a comment below! I’d love to hear how it worked for your skin.
Thanks for tuning in, and until next time—stay beautiful inside and out!
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