Available to buy here:
Welcome to Beautyistic! Today, we’re looking at a tool that promises not just styling, but smarter styling — the ghd Platinum+ Styler. With a focus on healthier hair, more shine, and less breakage, this flat iron is designed for anyone who loves sleek, shiny hair with minimal effort. But, does it live up to its claims? Let’s break it down and see if it’s truly worth the investment.
The ghd Platinum+ is packed with features aimed at improving the health of your hair while delivering a salon-quality finish. It’s equipped with high-gloss, precision-milled ceramic plates that glide smoothly through your hair. The standout feature here is its Smart Technology, which adjusts the heat to the thickness of your hair and the styling speed, delivering consistent results. Whether you’re going for sleek straight strands or adding a little curl, the styler adapts to your needs.
What sets the ghd Platinum+ apart from other flat irons is its wishbone hinge, which ensures that the plates close evenly for a more consistent and controlled styling experience. You’ll also notice the sleek design — the ceramic plates heat up quickly, and the rounded shape of the tool makes it easy to create different looks without snagging or causing damage.
So, how does it feel in action? I’ve been testing it on my hair for the past few weeks, and I’ve noticed a huge difference in terms of shine and smoothness. Even after a few uses, my hair looked visibly healthier, with that mirror-like shine that I often only get after visiting a salon. The iron glides effortlessly through my strands, and I’ve had zero snagging or pulling, which is a huge plus for anyone with fragile hair like mine.
However, it’s not all perfect. While I’ve enjoyed using it, the ghd Platinum+ is an investment. You’re paying for a premium styling tool here, and that’s something to keep in mind. The price point might be a bit high for some, especially if you’re looking for something that simply straightens without the added technology and features. But if you’re someone who styles their hair regularly and wants long-lasting results, it may very well be worth it.
Now, in terms of build quality, the ghd Platinum+ has a very solid feel. The ceramic plates are durable and heat up quickly, and I appreciate the design — it’s sleek and easy to handle. The 1-inch plates are perfect for creating smooth, straight looks or soft curls, which is great for versatility. The pink color gives it a fun, chic look, but the performance is where it truly shines.
Let’s talk value for money. This is a high-end product, and you’re definitely paying for the technology and the quality. For someone who styles their hair regularly, I’d say it’s an investment that pays off in the long run. The results I’ve seen, such as the shine and reduced breakage, definitely make it feel like money well spent. That being said, if you’re on a budget, there are other flat irons out there that still provide good performance without the fancy smart technology.
I also appreciate that ghd has built a reputation for excellent customer service, making it easy to get in touch should you need any assistance. While I haven’t had to use their support myself, the brand’s customer care is often praised, which adds another layer of trust to the overall experience.
If you’re considering alternatives, there are some solid options available. The Dyson Corrale, for example, offers similar performance with a more advanced technology feel, though it comes at an even higher price point. For something a little more budget-friendly, the Remington S9500 Pro is a good choice, though it lacks the smart heat control that ghd offers.
Ultimately, the ghd Platinum+ is a top-tier flat iron that lives up to its reputation for creating smooth, shiny, and healthy-looking hair with minimal breakage. If you’re looking for a high-quality tool that adapts to your hair and styling needs, this one is definitely worth considering. However, if you’re only looking for basic straightening without the added features, there are other products that might suit your budget better.
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Available to buy here:
