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Welcome back to Beautyistic, where we dive into the products that make your beauty routine feel effortless and fun. If you’ve ever struggled with lip color that fades halfway through your day, this one might catch your attention. I’m talking about COVERGIRL’s Outlast All-Day Lip Color in shade 010 Sugey Girl—a 24-hour wear lip color with a hydrating balm finish, designed to stay put without sacrificing comfort.
Right off the bat, COVERGIRL markets this as a two-step formula: a PermaTone lip color layer for lasting pigment and a hydrating balm to keep lips looking shiny and healthy. The applicator is precise, which helps with clean lines and even coverage. One of the standout features is the vegan formulation—no parabens, talc, or mineral oil—and it’s Leaping Bunny approved, so it’s cruelty-free. The product comes in a compact 0.07 to 0.08-ounce size, making it easy to tuck into a purse for touch-ups.
When I tested this, application was smooth and surprisingly forgiving. The pigment glides on evenly, and the balm layer immediately gives a comfortable, slightly glossy finish without feeling sticky. I wore it throughout the day during errands, Zoom meetings, and even a coffee run, and the color really held up. I did notice some fading after a long lunch, but that’s expected with any long-wear formula. Reapplication was easy and didn’t disrupt the initial layer, which is a big win in my book.
The precision applicator makes shaping the lips simple, especially if you have a busy morning routine. It’s worth noting that while the color wears well, it does slightly emphasize dry patches, so prepping lips with a gentle exfoliation beforehand helps get the most out of it.
The pros are pretty clear: long-lasting color, comfortable wear thanks to the balm, cruelty-free and vegan formulation, and a convenient applicator. On the flip side, it might not fully last through a heavy meal without touch-ups, and if your lips are very dry, the pigment can settle into lines.
In terms of value, it sits in the mid-range for drugstore lip color, but considering the 24-hour wear claim, precision applicator, and vegan formula, it feels justified. Compared to other long-wear lipsticks in drugstore ranges, it stands out for the combination of longevity and comfort—most either dry out the lips or require constant reapplication.
The packaging is compact and practical, made of lightweight materials that survive being tossed in a bag without breaking. Since this is a color-focused product, longevity is key, and this formula delivers better than many competitors I’ve tried in the same price bracket.
If you’re looking for a cruelty-free, vegan lip color that can handle a busy day with minimal touch-ups, this is a strong contender. For those on a tighter budget, other long-wear lipsticks might give similar staying power, but they often compromise on comfort or glossiness, so this one strikes a solid balance.
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Overall, COVERGIRL Outlast All-Day Lip Color in 010 Sugey Girl gives a dependable, hydrating pop of color with excellent wear. It’s especially ideal for anyone who wants a low-maintenance lip routine without sacrificing shine or comfort.
Thank you so much for watching. The link to pick up this product is in the comments and description box, and if you’ve tried it yourself, drop a comment below and let me know your thoughts. Thanks for tuning in, and until next time, stay beautiful inside and out!
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