Available to buy here:
Welcome to Beautyistic! If you’re someone who’s been on the hunt for a mascara that’s not just good for your lashes but also kind to your skin, you’re in the right place. Today, we’re diving into a natural option that promises to lengthen, define, and nourish—without all the harsh chemicals. Burt’s Bees 100% Natural Nourishing Mascara in Classic Black is making waves for its clean ingredients and gentle formula. But does it really live up to the hype? Stick around to find out!
Burt’s Bees 100% Natural Nourishing Mascara is exactly what it says on the tin: a mascara made with natural ingredients designed to give you long, defined lashes while nourishing them at the same time. This formula is free from parabens, phthalates, synthetic fragrances, and other nasties. Instead, it features a blend of jojoba oil and glycerin, which help moisturize and condition your lashes, keeping them soft and healthy with every swipe. Plus, it’s ophthalmologist-tested, which means it’s safe for sensitive eyes and even contact lens wearers.
When I first used this mascara, I was impressed by how easy it was to apply. The brush is designed to give you just the right amount of product, and it glides through the lashes without clumping. I found that the formula gave me a subtle yet noticeable lift, enhancing my lashes without weighing them down. It defined each lash beautifully, creating a soft, natural look that lasted throughout the day.
The true test, of course, came with the wear time. I was curious to see if it would flake or smudge as the day went on. The good news? It didn’t. Despite being a natural formula, it held up surprisingly well under normal wear. It’s a bit more lightweight than some of the more conventional mascaras I’ve tried, but if you’re looking for a mascara that enhances your lashes without the heavy, dramatic effect, this is a great option.
Now, let’s talk about the pros and cons of this product. On the positive side, it’s incredibly gentle—if you’ve got sensitive eyes or wear contact lenses, you’ll appreciate how mild the formula is. It’s also great for anyone looking for a more natural, eco-conscious beauty routine, as the ingredients are free from a lot of the chemicals commonly found in other mascaras. The brush design is easy to use, and the mascara gives a lovely, natural finish.
On the downside, if you’re someone who prefers bold, voluminous lashes, you might find this formula a bit too subtle. It’s definitely more for the “everyday look” rather than dramatic evening lashes. Additionally, while it’s great that it doesn’t smudge, it also doesn’t have quite the staying power of some of the longer-lasting, waterproof formulas on the market. If you’re planning on a long, sweaty day, you might want to reconsider.
So, what about value for money? Burt’s Bees 100% Natural Nourishing Mascara comes in at a mid-range price point for a natural mascara, and for what it offers—safe, nourishing ingredients and a nice, natural finish—I think it’s worth the investment. If you’re trying to move towards a cleaner beauty routine but still want something that works, this mascara checks a lot of boxes.
There are certainly alternatives out there, especially if you’re looking for something a little more dramatic or long-lasting. Products from brands like Ilia Beauty or RMS Beauty offer similar natural formulations with a bit more volume, but they can be on the pricier side.
The build quality of this mascara is solid. The packaging is sleek and simple, with the mascara coming in a sturdy tube that’s easy to handle. I’ve been using it for a couple of weeks now, and the formula hasn’t dried out yet, which is a positive sign. Since it’s made with natural ingredients, it’s worth noting that you’ll want to use it up within a few months for the best results.
Is this review helpful to you? If so, please like, subscribe, and click the bell icon so other beauty lovers can find this video too. Your support helps us keep making honest reviews like this! And if you are itching to get it, the link is in the comments.
As for customer support, I haven’t had a direct experience with Burt’s Bees on this product, but the brand has a reputation for good customer service, especially when it comes to their commitment to sustainability and natural ingredients. They are a reliable brand that stands behind their products.
If you’re someone who wants a more natural mascara option, but you’re not ready to go full-on clean beauty, this could be a great entry-level product. I’d recommend it to those with sensitive eyes, contact lens wearers, or anyone looking for a simple, everyday mascara that offers a natural, nourished look without the synthetic chemicals.
Thanks for watching! If you’ve used this product, drop a comment below! Let us know your thoughts. And don’t forget, the link to purchase is in the comments or description box. Thanks for tuning in, and until next time, stay beautiful inside and out!
Available to buy here:


















