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Welcome back to Beautyistic—where beauty meets science and honest reviews. Let me set the scene for today: imagine a duo designed to perfect and hydrate at the same time. That’s exactly what we have here with the tarte icons shape tape concealer and maracuja juicy lip balm set. One product promises flawless, lasting coverage, while the other offers juicy hydration and a hint of shine.
This set includes tarte’s well-known shape tape concealer in the shade 12N fair neutral, a fair tone with a neutral undertone, and the maracuja juicy lip balm in the shade sunflower, a warm and wearable option. The concealer is matte, formulated to smooth over imperfections and provide coverage that holds through long days, while the lip balm is packed with maracuja oil—known in the industry for its rich essential fatty acids that help maintain moisture.
In practice, the concealer applied smoothly with a creamy texture that didn’t tug at delicate under-eye skin. It blended best with a damp sponge, creating a seamless transition into foundation without looking cakey. I tested it both in natural daylight and under studio lighting, and it held up well without creasing significantly, even after several hours. On the lips, the maracuja balm felt cushiony and nourishing, adding hydration instantly while still giving a soft tint of color. It’s not sticky, which makes it comfortable for reapplication throughout the day.
Of course, no product is without its quirks. The concealer provides strong coverage, but for very dry skin types it can cling slightly to texture, so prepping with a hydrating primer or eye cream is essential. As for the lip balm, while it’s moisturizing, the lasting power is limited—reapplication is needed after meals or drinks.
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What makes this set stand out is the balance between performance and comfort. Shape tape concealer is one of the most recognizable concealers in the industry, often compared with high-coverage rivals like NARS Radiant Creamy Concealer. Compared to those, tarte’s formula leans more matte and long-wearing, whereas some others deliver a slightly more luminous finish. The maracuja lip balm competes with hydrating tinted balms like the ones from Clinique or Fresh, but tarte’s version feels more plush and glossy, though slightly less long-lasting.
From a value perspective, the set offers solid justification for its price. Getting a full-size maracuja juicy lip balm included alongside a cult-favorite concealer adds real appeal. Considering tarte’s reputation for mid-to-high-tier pricing, this duo feels like a smart bundle rather than a splurge.
Packaging also deserves a mention—the concealer’s doe-foot applicator makes targeted application easy, while the lip balm’s twist-up stick feels sturdy and travel-friendly. Neither feels flimsy or cheap, and both have that polished tarte aesthetic.
To wrap it up, this duo shines most for someone who wants high coverage without constant touch-ups, plus a lip balm that hydrates and adds a fresh, everyday tint. It isn’t perfect—the concealer may not be ideal for very dry under-eyes, and the balm requires reapplication—but together, they strike a nice balance between performance and comfort.
Thank you for stopping by Beautyistic today. The link to this product is in the description if you’d like to check it out yourself. And if you’ve used either the shape tape concealer or the maracuja juicy lip balm, I’d love to hear your thoughts—drop them in the comments below. Thanks for tuning in, and until next time, stay beautiful inside and out!
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