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Welcome to Beautyistic! If you’re someone who craves a bold lip that stays on through every meal, drink, and kiss, you’re in the right place today. Let’s talk about a product that promises to be your best friend on those busy days—Rimmel London’s Provocalips 16hr Kiss-Proof Lip Color in the shade 710 Kiss-Off. This two-step liquid lipstick claims to deliver 16 hours of vibrant color, a glossy finish, and, of course, no smudging or transferring. But does it really live up to the hype? Let’s break it down.
This liquid lipstick comes in a sleek .14 fl. oz. tube, designed with convenience in mind. The product features a two-step application: the first step is a highly pigmented lip color that glides on smoothly, followed by a glossy topcoat that locks in the color and delivers a mirror-like finish. The idea is to give you a long-lasting lip look without the fuss of touch-ups.
The key selling points of this lipstick are its long wear, transfer-proof formula, and kiss-proof claim. The lightweight, flexible formula adapts to lip movement, so it won’t crack or feel uncomfortable as the day goes on. This sounds ideal for busy days when you need your lipstick to stay put through meals, drinks, and everything in between.
In terms of texture, the initial application feels smooth and easy to apply. The pigment is bold, and it doesn’t take more than a swipe or two to cover your lips completely. The second step—the glossy topcoat—is equally smooth and doesn’t feel sticky, giving a nice shine that complements the matte base without making it feel heavy or overly thick.
I tested this lipstick through several real-world scenarios: I wore it through a morning coffee, a quick lunch, and even a few sips of water, and I must say, the formula held up impressively well. There was no fading or feathering around the edges, which is a common issue with many long-wear lip products. It also didn’t transfer to cups or my hand when I wiped my mouth. So, in terms of wearability, it definitely delivers on its promises.
However, like any product, it’s not without its small quirks. One thing to note is that the initial texture can feel a bit dry once the color is set, especially if your lips are on the drier side. The glossy topcoat does help to balance this out, but if you’re someone who prefers a more hydrating formula, this might not be your go-to for all-day wear. Additionally, the gloss does fade over time, which may leave you with just the matte color. So, if you’re looking for that glossy look to last, you might have to reapply the topcoat during the day.
Pros:
The color payoff is excellent, and the formula is highly pigmented.
Transfer-proof and food-proof, which is a huge plus.
The glossy topcoat adds a nice finish without being sticky.
Cons:
The matte base can feel a bit drying after long wear, especially if you have dry lips.
The gloss fades over time, leaving just the matte color.
Now, let’s talk about the value for money. At a reasonable price, this lipstick offers long-lasting wear and vibrant color, which, for many, justifies the investment. It’s a solid option for those who are constantly on the go and need something that can withstand the day without worrying about reapplication.
In terms of alternatives, if you’re on a tighter budget but still want a similar effect, you might want to try L’Oréal’s Infallible Pro-Last Lip Color or Maybelline’s SuperStay Matte Ink. Both offer comparable longevity, though they may not come with that glossy finish the Rimmel product promises.
As far as build quality goes, the packaging is simple but sturdy, and the product itself feels premium. You’re not likely to experience leaks or spills with this, which is always a bonus.
So, would I recommend Rimmel’s Provocalips 16hr Kiss-Proof Lip Color? If you’re looking for a lipstick that truly lives up to its promise of staying power and vibrant color, yes. It’s a great option for those busy days when you don’t have time to reapply, and it’s food-proof, which is a real game-changer. But if you’re someone who prioritizes hydration or if you need that glossy finish to last all day, this might not be the best pick for you.
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Available to buy here: