Available to buy here:
Welcome back to Beautyistic, where we take the mystery out of beauty products, one honest review at a time. Today, I’m excited to explore a product that promises to take your makeup to the next level—Maybelline Grippy Serum Primer. If you’ve ever had a day where your makeup didn’t quite hold up as long as you hoped, this might be the solution. Let’s dive into the details and see if it lives up to the hype.
Product Overview:
The Maybelline Grippy Serum Primer is designed for long-lasting makeup wear. This innovative primer features a Serum-To-Grip Technology, which means the formula goes on smooth and serum-like, but within 20 seconds, it transforms into a sticky, gripping texture that promises to hold your makeup in place for up to 24 hours. Notably, this primer includes 2% Niacinamide, which is known for its skin-soothing and hydrating properties. It’s a water-based formula, free from white cast or greasy feels, and it’s suitable for all skin types, including sensitive skin. With no pilling and a non-comedogenic formula, this primer has clearly been made with a variety of skin needs in mind.
Real-World Testing & Usage Experience:
I’ve had the chance to try the Grippy Serum Primer in various conditions—on a hot, humid day and even through a long, busy workday. What struck me immediately was how lightweight the serum felt on my skin. It spread easily, and I could feel the initial cooling sensation, which felt refreshing. After a few seconds, the serum transformed into that sticky texture it promises—perfect for gripping foundation and concealer. It didn’t feel heavy, but it did feel like my skin was ready for whatever makeup I applied.
The real test, though, was how well it performed with different foundations. I used a matte finish one day and a dewy foundation the next. Both sat beautifully on top without caking or separating. I didn’t have to worry about touch-ups, and my makeup stayed in place for over 12 hours, which is pretty impressive considering how long a full day of wear can be.
Pros & Cons:
Let’s break down the good and the not-so-good.
Pros:
Long-lasting grip: The 24-hour hold really is as promised. My makeup stayed fresh for hours.
Hydrating formula: The Niacinamide infusion provided a noticeable boost of moisture, giving my skin a plump, healthy glow.
Lightweight feel: Despite its gripping power, the primer isn’t heavy or greasy.
No white cast: This is a big win, especially for deeper skin tones, as it blends seamlessly without leaving a trace.
Cons:
Stickiness might not be for everyone: While it grips makeup well, some may find the initial sticky texture a bit too much for daily use.
Can be a little too hydrating: If you have oily skin, this might feel a bit heavy, especially in warmer climates.
Value for Money:
Priced competitively, the Maybelline Grippy Serum Primer offers great value for the quality. Given its performance, the inclusion of Niacinamide, and the long-lasting makeup hold, it’s priced fairly for its category. It’s not a high-end luxury primer, but it’s certainly effective for a mid-range option. Compared to other primers that claim long-lasting wear, this one stands out for its hydrating benefits and non-comedogenic formula.
Comparisons:
When compared to other popular primers in the market, this one feels lighter and more hydrating than, say, the Smashbox Photo Finish primer. While Smashbox is great for blurring, Maybelline’s Grippy Serum has a more skin-care-focused approach, with its emphasis on hydration and skin benefits. If you’re looking for something that nourishes the skin while still delivering long wear, Grippy Serum is definitely a strong contender.
Build Quality & Longevity:
The packaging is standard for Maybelline—easy to use and travel-friendly. The pump is effective and dispenses just the right amount of product without waste. I’ve been using it for a few weeks now, and the product still holds its texture and consistency. As for longevity, not only does the makeup stay in place all day, but the formula itself seems to maintain its integrity even with regular use.
Customer Support:
I’ve never had to interact with Maybelline’s customer support for this product, but given the brand’s reputation, I’d expect a quick and helpful response to any inquiries. They’re pretty responsive on social media, so that’s always a good sign.
Product Alternatives:
If you’re looking for a more affordable alternative, I’d recommend trying the e.l.f. Poreless Putty Primer—it has a slightly different texture but provides a similarly long-lasting, mattifying effect. For those looking for something a bit more luxurious, the Tatcha Silk Canvas primer offers a velvety texture that is great for blurring and gripping, though it comes at a higher price point.
Final Verdict:
The Maybelline Grippy Serum Primer is a great product for anyone looking for hydration and long-lasting makeup hold. It’s especially beneficial for those with dry or normal skin types. The Niacinamide adds an extra bonus, offering soothing and plumping benefits while keeping your makeup intact. If you have oily skin, though, you might want to test it first to see if the extra hydration feels too heavy.
In my opinion, this is definitely a must-try if you struggle with makeup that doesn’t hold up throughout the day, or if you want to add an extra layer of hydration to your routine.
Mid-Review Call to Action:
Is this review helpful to you? If so, please like, subscribe, and click the bell icon so other beauty lovers can find this video too. Your support helps us keep making honest reviews like this!
End of Video Engagement:
Thank you so much for tuning in! If you want to purchase this product, the link can be found in the description or comments box below.
And if you’ve tried the Grippy Serum Primer, drop a comment below and let us know your experience. What did you think?
Thanks for watching, and until next time, stay beautiful inside and out!
Available to buy here:
