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Welcome to Beautyistic, where we dive into the world of beauty with a focus on real results and honest reviews. If you’re all about clean, healthy nails with a pop of vibrant color, you’re in for a treat today. We’re talking about the LONDONTOWN lakur Nail Polish in the shade Londoner Love—a glossy, vibrant red that promises chip resistance, non-toxic ingredients, and a formula that actually cares for your nails.
LONDONTOWN is a brand known for its nail care that doesn’t compromise on performance or health. The Londoner Love shade delivers a rich red hue that promises to bring a little extra glam to your fingertips, while also nurturing your nails. But how does it really stack up in terms of quality, application, and longevity? Let’s dive in.
First, the basics: the formula is self-leveling, meaning you won’t have to worry about streaks or uneven coverage. The included pro-contour brush helps ensure a flawless application with every stroke. The idea behind this polish is simple—achieve salon-quality results at home without all the stress, and for the most part, that’s exactly what you get.
In terms of ingredients, the Londoner Love shade contains the brand’s proprietary Florium Complex—a mix of botanicals and antioxidant-rich flower oils. This is what sets LONDONTOWN apart from a lot of other nail polishes. While most polishes simply offer color and shine, this formula aims to condition and hydrate nails while you’re wearing it, which is a big win for anyone who’s noticed their nails getting a little brittle over time.
When it comes to application, the self-leveling formula really does make it easy to apply. I found that the polish went on smoothly without pulling or streaking. It dries fairly quickly, so you won’t be sitting around waiting for too long before you can go about your day. The first coat provides a rich color, but for that deep, vibrant red you see in the bottle, a second coat really locks in that gorgeous shade.
As for wearability, I have to say, it really lives up to its chip-resistant claim. After several days of wear—through typing, dishwashing, and general day-to-day activities—I didn’t notice any significant chipping. There was some natural wear at the tips, but it wasn’t as noticeable as with other polishes I’ve tried, which tends to chip off within a day or two. This extra durability is thanks to the innovative pigment technology LONDONTOWN uses, ensuring that the color stays rich and vibrant for a longer period of time.
On the flip side, there’s a slight downside when it comes to the finish. While it offers a beautiful glossy shine, it’s not as high-shine as some other polishes I’ve tried that contain more traditional, heavier formulas. But for a non-toxic formula, this is understandable.
Value-wise, it’s a bit of a splurge compared to drugstore nail polishes, but considering its longevity and the added bonus of healthier nails, the price is justified. Plus, when you factor in the vegan, cruelty-free, and 21+ free (free from harmful ingredients like phthalates and parabens), you’re really investing in a cleaner option for your nails.
If you’re someone who’s looking for a healthier alternative to standard nail polishes without sacrificing color or performance, this polish is a great choice. However, if you’re just looking for a quick polish that’s super cheap and functional, you may find other options more budget-friendly.
In terms of alternatives, there are a few other brands that offer non-toxic polishes with similar benefits, like Zoya or ILNP, but if you’re after the combination of chic, bold color with skincare benefits for your nails, LONDONTOWN really stands out.
When it comes to build quality, the packaging is sleek, and the brush is designed well for precise application, which makes the overall experience feel elevated. The formula itself feels smooth and nourishing, and I really do appreciate that it’s a formula that works hard for your nails—hydrating and strengthening them while you wear it.
Now, if you’ve used this polish or have any other non-toxic nail polishes you love, drop a comment below! I’d love to hear your thoughts.
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Thanks for watching, and until next time—stay beautiful inside and out!
Available to buy here:
