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Hey beauties, welcome back to Beautyistic! I’m so glad you’re here today because we’re taking a close look at something that promises to really elevate your lash game—the KIKO Milano Kind by KIKO Volume Mascara in shade 02, which is a rich, brown tone designed for volumizing your lashes. Let’s see how it performs, whether it’s worth your time, and how it stacks up in the crowded mascara market.
This mascara comes in a sleek liquid formula that’s intended to give your lashes extra volume without clumping. KIKO Milano has positioned this product to enhance fullness while keeping a natural, soft finish with that beautiful brown shade—perfect if you’re not going for harsh black lashes but still want definition.
When I tried this mascara, the first thing I noticed was how smooth the application felt. The brush is designed to coat each lash evenly, which made it really easy to get volume from root to tip. It separates nicely and adds noticeable fullness without that heavy, spidery effect that some volumizing mascaras create. I tested it in both my morning routine and during a full day out, and it maintained its shape pretty well, with minimal flaking.
One thing I loved was that it layered beautifully. You can build it up for a more dramatic look, or just swipe once for a softer, everyday effect. However, it does take a little patience when layering to avoid clumping, so it’s not exactly the fastest mascara if you’re in a rush. The brown shade is subtle but still enhances the eyes, making it a good choice for daytime wear or for those who prefer a softer, approachable look.
I’d say the pros include a smooth, buildable formula, a natural but noticeable volume boost, and a brush that really reaches all lashes without smudging. The cons would be that it requires careful layering to prevent clumping, and it might not deliver the ultra-dramatic, false-lash effect some volumizing mascaras claim.
In terms of value, this mascara sits comfortably in the mid-range of the market. Considering KIKO Milano’s reputation for quality and the results I experienced, it feels like a solid investment for someone looking for a volumizing mascara that leans toward a natural finish. Compared to other mid-range mascaras, it stands out for its brown shade and smooth, buildable formula. For those who want an even more dramatic effect, you might consider layering with a lengthening mascara or trying a black shade for maximum intensity.
The packaging feels sturdy, and the wand design really supports precision and even application. As for longevity, it held up well throughout the day, although I wouldn’t say it’s entirely waterproof, so if you’re prone to watery eyes, you might need a touch-up.
KIKO Milano generally has good customer service, and their products are well-regarded for consistent quality. I haven’t encountered any issues, and the brand’s reputation suggests they respond promptly if you ever need assistance.
If you’re looking for a slightly more budget-friendly alternative, there are a few other brown volumizing mascaras on the market that perform well, but they may not have the same smooth, buildable consistency that KIKO Milano delivers. For what you get, this mascara justifies its price.
Overall, I’d say this mascara does exactly what it promises: it adds volume, defines lashes, and gives a natural, soft look without too much fuss. It’s ideal for daily wear or for anyone seeking a subtle enhancement rather than an intense, dramatic effect.
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Thank you so much for watching, and if you’ve tried the KIKO Milano Kind by KIKO Volume Mascara, drop a comment below—I’d love to hear your thoughts! The link to purchase the product is in the description box or comments.
Thanks for tuning in, and until next time, stay beautiful inside and out!
Available to buy here:
