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Hello, beautiful souls, and welcome back to Beautyistic! I’m so glad you’re here because we’re about to explore something that instantly catches the eye: the KIKO Milano Jelly Stylo in shade 505, Ruby Red. If you’ve been hunting for that perfect glossy, luminous finish that pops without being sticky, this lipstick promises to deliver exactly that.
Right off the bat, let’s talk about what this product is. The Jelly Stylo is a stick-form lipstick with a wet-look, glossy finish. It’s designed to offer all-day shine while keeping lips hydrated and comfortable. The shade 505 Ruby Red is a classic, bold red with a luminous undertone, aiming to make your lips the star of the show. The formulation is creamy, offering an easy glide on application, and KIKO Milano positions it as suitable for all skin types, which is always nice to see.
I incorporated this lipstick into my daily routine over the past week, pairing it with both casual daytime looks and evening glam. The glide is impressively smooth, and it doesn’t tug at the lips, which is a huge win for anyone who’s tried lipsticks that dry out mid-application. The shine is immediately noticeable—it catches light beautifully and gives that luscious, wet-lip effect without feeling heavy. One thing to note, though, is that while the color is vibrant, it isn’t opaque in a single swipe. I found that layering it twice gives a more intense ruby finish, which might be a consideration depending on the look you’re going for.
Now, for the real-world pros and cons. On the plus side, the texture is creamy and comfortable, the shine is gorgeous, and the stick format makes it convenient for touch-ups on the go. The packaging is sleek and minimalistic, which feels premium without being over the top. On the flip side, because it’s a glossy formula, longevity is moderate. You’ll likely need to reapply after eating or drinking, and it’s not quite as stain-proof as matte lipsticks. Some users might also prefer a slightly more pigmented formula for one-swipe intensity, but that’s a matter of personal preference.
When it comes to value for money, KIKO Milano consistently delivers quality products at an accessible price point. Considering the smooth formula, universal shade appeal, and the luxurious shine, this lipstick feels worth the investment, especially for those who love a wet-lip finish without the stickiness of traditional glosses. If you’re looking for alternatives, brands like NYX or Maybelline offer glossy sticks in a similar price range, though I found KIKO’s formula to be a touch creamier and more hydrating.
The build quality of the product is solid—the twist-up mechanism works smoothly, and the stick doesn’t feel fragile or prone to breaking. Over my week of testing, the product maintained its integrity and didn’t dry out in the tube, which is always a relief with creamier lipsticks. KIKO Milano also has a good reputation for customer support, so any issues are typically handled efficiently, though I personally didn’t need to reach out this time.
Overall, the KIKO Milano Jelly Stylo 505 strikes a lovely balance between glamour and comfort. It’s perfect for anyone looking to add a bold, shiny red to their collection without committing to the dryness of a matte formula. If you’re after intense, long-lasting coverage, you might need to layer or pair it with a matching lip liner, but for sheer, luminous impact, it hits the mark beautifully.
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Thank you so much for watching. If you’ve tried the Jelly Stylo or have a favorite KIKO Milano shade, drop a comment below—I’d love to hear your thoughts. The link to grab this gorgeous Ruby Red can be found in the description box.
Thanks for tuning in, and until next time, stay beautiful inside and out!
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