Available to buy here:
Welcome to Beautyistic, where we explore beauty products with honesty, detail, and a touch of flair. Today, we’re focusing on a product that’s caught the attention of many lipstick lovers: the Estée Lauder Pure Color Explicit Long-Lasting Silk Matte Lipstick in shade 303 Heartbeat. This is a matte lipstick designed to offer a full, vibrant color payoff with claims of up to 12-hour wear, all in a sleek stick form.
Right off the bat, this lipstick presents itself as a rich, pure red with neutral undertones—an intriguing choice for anyone looking to make a statement without leaning too warm or cool. The formula is designed to feel silky on the lips while maintaining a matte finish, which can be tricky to achieve without drying.
Testing this out in my daily routine, I found that the application is remarkably smooth. The lipstick glides on effortlessly, giving full opacity in just one swipe. It feels soft and lightweight, which is a pleasant surprise for a matte formula. The shade 303 Heartbeat truly pops; it’s a classic red that manages to look sophisticated without being overpowering. During the day, I noticed it maintained color fairly well through talking and light eating, though like many matte lipsticks, heavy meals required a quick touch-up.
One thing to note is that the formula leans slightly more on the emollient side compared to some ultra-matte lipsticks, which helps with comfort but can affect absolute longevity. That said, for a lipstick claiming 12-hour wear, it still performs impressively in terms of color retention and minimal feathering. The stick itself is solid and well-constructed, giving a luxurious feel when handled.
In terms of pros, the shade is stunning and universally flattering, the texture is smooth and comfortable, and the lipstick delivers a strong, pigmented matte finish without significant dryness. On the flip side, it doesn’t fully survive heavy meals without touch-ups, and the price point is on the higher side, which may make it a consideration for those on a tighter budget.
Comparing it to other high-end matte lipsticks, Estée Lauder’s offering stands out for its silkiness combined with staying power. While some matte lipsticks can be chalky or overly drying, this one balances comfort and pigmentation very well.
For value, if you’re investing in a lipstick that combines elegance, performance, and a rich color payoff, it’s justified. There are more budget-friendly reds with similar pigmentation, but they may lack the luxurious feel and longevity that Estée Lauder provides.
If you’ve been searching for a red lipstick that offers a silky matte finish without feeling harsh on the lips, 303 Heartbeat is a strong contender. Mid-review, let me ask—if this review is helpful to you, please like, subscribe, and click the bell icon so other beauty lovers can find this video too. Your support helps us keep making honest reviews like this!
Overall, the Pure Color Explicit Long-Lasting Silk Matte Lipstick delivers a gorgeous, long-lasting red that’s comfortable and highly pigmented. It’s ideal for anyone who appreciates a classic red with neutral undertones, elegant formulation, and the confidence of a high-end lipstick.
Thanks for watching! You can find the link to purchase this lipstick in the comments or description box. If you’ve tried 303 Heartbeat or any other shade from this line, drop a comment below and let us know your thoughts. Thanks for tuning in, and until next time, stay beautiful inside and out!
Available to buy here:
