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Welcome back to Beautyistic, where we explore beauty products with honesty, expertise, and a touch of flair! Today, we’re looking at butter LONDON’s Plush Rush Lipstick in the shade Lucky, a soft mauve pink crème designed to work across all skin types. It promises a creamy finish that feels comfortable while giving your lips a polished, effortless look.
From the moment I swatched it, the formula felt incredibly smooth. This lipstick is rich and pigmented, so a single swipe delivers color that’s vibrant without being overpowering. The cream texture glides on evenly, making it easy to apply without tugging at the lips, which is a huge plus for daily wear. What I noticed immediately is that it balances hydration and coverage nicely—your lips feel nourished, not sticky or dry.
Using it throughout my morning routine, it held up well through a cup of coffee and light snacking. It didn’t feather excessively, though like many creamy lipsticks, it will need a touch-up after a full meal. The scent is subtle and pleasant, not overwhelming, which I always appreciate.
One of the biggest strengths of this lipstick is how universally flattering the shade Lucky is. Mauve pinks tend to complement a wide range of skin tones, and this one has a slightly muted undertone that makes it versatile for both everyday looks and more polished evening styles. In terms of weaknesses, I would note that if you’re looking for a long-wear matte finish, this cream formula will require occasional reapplication, especially on the inner part of the lips.
Now, let’s talk value. butter LONDON is positioned in the mid to high price range for lipsticks. Considering the luxurious feel, pigmentation, and smooth application, I think the price is justified if you’re someone who enjoys a creamy, wearable lipstick with a premium feel. If budget is a concern, there are drugstore creamy lipsticks that offer decent pigmentation and comfort, but the butter LONDON formula definitely elevates the experience with richer texture and more refined color payoff.
In comparison to other mid-range brands like Charlotte Tilbury or Bite Beauty, Plush Rush holds its own. It may not have the same longevity as a full matte, but its comfort and ease of wear give it an edge for everyday use. Packaging is sleek and sturdy, giving a satisfying click when closed, which adds to the premium feel.
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Overall, butter LONDON Plush Rush Lipstick in Lucky is a reliable, creamy lipstick with flattering color and smooth application. It’s perfect for those who prioritize comfort and a polished, natural-looking lip without the dryness of some matte formulas. If you’ve used this lipstick, drop a comment below! Let us know your thoughts.
Thanks for tuning in, and until next time, stay beautiful inside and out!
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