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Welcome back to Beautyistic — where smart beauty meets real life. If you’ve ever faced the daily toothbrush struggle with your little one, you’re not alone. That morning standoff? Real. But what if toothpaste could actually make kids want to brush? That’s exactly what Tom’s of Maine is trying to do with their Anticavity Kids Natural Toothpaste Variety Pack.
This set includes three fluoride-based toothpastes designed specifically for kids ages 2 and up. The flavors? Strawberry, Orange Mango, and Watermelon. Each tube is 5.1 oz, and they’re all made without dyes, artificial sweeteners, preservatives, or synthetic flavors. They’re also gluten-free, vegan, and use naturally derived calcium and silica for gentle but effective cleaning. In short: everything you want on a label, and nothing you don’t.
Now, I tested these out with my niece — she’s four, opinionated, and honestly a tough critic when it comes to taste. The first reaction? Pure excitement over the flavors. Watermelon was the clear winner in our household, followed closely by Strawberry. Orange Mango was a bit more adventurous, and depending on your child’s preferences, it might be hit or miss. But the variety really works in your favor — switching up flavors kept her more interested in brushing consistently, which is half the battle.
As for the brushing experience itself, the texture is smooth, not gritty, and foams lightly without being overwhelming. It rinses off clean, and the fruity aftertaste left her smiling, not spitting in disgust. From a parent’s perspective, it’s comforting to know the formula is fluoride-based for cavity protection, but still thoughtfully made with natural ingredients.
On the practical side, the tubes are easy for little hands to squeeze (sometimes a bit too easy — supervise younger ones unless you want a sticky surprise on the counter). But the flip-top cap makes it relatively mess-free and secure.
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Let’s talk pros and cons. On the plus side: it’s a safe, kid-friendly formula with effective fluoride protection, fun flavors, and clean ingredients. It’s also widely available and priced fairly for a 3-pack of natural toothpaste. On the downside, not all flavors may appeal to every child, and some may find the fruity scent a bit strong straight from the tube. Also, it doesn’t have a strong minty finish — which is a plus for kids, but might make it feel “less clean” to adults used to that traditional zing.
When it comes to price, I’d say this toothpaste is a good value — especially compared to many premium natural kids’ brands. You’re getting three decently sized tubes, and because it’s more enjoyable for kids, it’s less likely to go to waste. The peace of mind that comes from clean, simple ingredients and effective cavity protection justifies the cost in my book.
Compared to more mainstream kids’ toothpastes like Colgate or Crest’s kids’ lines, Tom’s stands out for what it doesn’t include — no artificial dyes, no saccharin, no synthetic flavors. That’s a big deal for parents trying to avoid unnecessary additives, especially in everyday products like toothpaste. On the other hand, if your child prefers bubblegum or very sweet traditional flavors, those options might appeal more. But for families focused on natural living, Tom’s delivers.
The build quality of the packaging is functional and travel-friendly. The tubes are sturdy, the flip caps stay closed, and nothing leaked during our test week — even when tossed into an overnight bag. No complaints there.
Now, while I didn’t need to reach out to customer service, Tom’s of Maine has a solid reputation for transparency and ethical practices. They’re also a certified B Corp, which means they’re held to high standards for social and environmental impact — always a plus in my book.
If the price feels a little steep, you might consider Hello Kids Natural Fluoride Toothpaste as a lower-cost alternative — it’s also dye-free and fluoride-based. But in my experience, Tom’s flavors and overall formulation felt more refined and better accepted by picky brushers.
So here’s my final take: Tom’s of Maine Anticavity Kids Toothpaste Variety Pack is a smart, gentle option for health-conscious parents looking to build good habits early. The flavor variety makes it fun, the formula makes it safe and effective, and the brand values make it easy to support. It’s not a miracle product, but it is a solid, trustworthy choice — especially for kids who resist brushing time.
Thanks for watching Beautyistic. You can find the link to this product in the description or comments below. If you’ve used this toothpaste with your kids, drop a comment — did they have a favorite flavor? Was it a hit or a miss?
Thanks for tuning in, and until next time — stay beautiful inside and out!
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