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If you’re on the hunt for the perfect way to take your brows from sparse to full, then keep watching, because this could be the brow product you’ve been waiting for. The NYX Professional Makeup Thick It Stick It Thickening Brow Mascara promises to give you bold, defined brows with minimal effort, and today, I’m going to walk you through my thoughts on this product and whether it lives up to the hype.
Let’s start with the basics. The Thick It Stick It Brow Mascara is a tinted eyebrow gel that’s designed to thicken, tint, and set your brows all in one product. This mascara comes in eight shades, so there’s something for just about every brow color, and the shade I’m trying today is Brunette. The formula features tinted plant-origin fibers, which help to naturally thicken and define brows without making them feel crunchy or stiff.
The first thing I noticed about this gel is its ultra-buildable formula. You can layer it to your heart’s content, from a light, natural finish to a thick, bold brow. I’m personally a fan of bold brows, so I really appreciate how it allows me to build up the intensity. The tint gives a soft, natural look without looking painted on, and my brows feel soft to the touch, not sticky. It’s also worth noting that this brow gel promises to last up to 16 hours. In my experience, that claim holds true—I wore it throughout the day and didn’t notice any fading or flaking. So if you’re someone who needs long-lasting brows from morning to night, this is definitely a product to consider.
Now, let’s talk about real-world usage. One of the best features of this brow gel is how easy it is to use. The wand is small enough for precision, so you can get into those finer areas of your brows, but still big enough to fill in larger patches of sparse areas. I’ve used other brow gels before that either didn’t have enough pigment or went on too thick, but this one is just right. I found it easy to apply in the mornings and didn’t need to go back for touch-ups during the day.
Pros and Cons:
Pros:
Buildable coverage: You can really customize how thick or defined your brows look, and it’s easy to layer.
Long-lasting: It holds up for up to 16 hours, so you don’t have to worry about fading throughout the day.
Natural finish: Despite the buildable formula, it still looks natural rather than too heavy.
Cruelty-free: NYX is certified by PETA, so if you’re conscious about cruelty-free beauty, this is a great option.
Affordable: Given the quality and longevity of this brow gel, it’s priced quite reasonably.
Cons:
Limited color range: While the shades offered are great, I do wish there were more options for lighter or darker brow colors. But with eight shades, it’s easy to find something that works for most people.
Takes a bit of practice: Since it’s buildable, you need to find the right balance between natural and bold. But once you get the hang of it, it’s smooth sailing.
In terms of value for money, I’d say this brow gel definitely delivers. For the price, you’re getting a high-quality product that offers lasting wear and versatility. When compared to some high-end brow gels that don’t hold up as long or require frequent reapplications, this one stands out as a strong contender in terms of both price and performance.
Comparisons: If you’re a fan of high-end brow gels like the Anastasia Beverly Hills Brow Gel or the Benefit Gimme Brow, I think NYX’s Thick It Stick It Brow Mascara could give them a run for their money. It offers similar performance in terms of buildability and longevity, but at a much more affordable price point.
When it comes to build quality, the packaging is sleek and simple. The wand is effective, and I didn’t experience any issues with it being too flimsy or hard to control. Plus, the product itself doesn’t seem to dry out quickly, which is great. I’ve had other brow gels that start to dry up after a few weeks, but this one has held up well so far.
If you’re considering this product, it’s likely because you want something that’s easy to use, builds up nicely, and lasts throughout the day. I would definitely recommend the NYX Professional Makeup Thick It Stick It Brow Mascara to anyone looking for a reliable, cruelty-free brow gel that delivers on both performance and price.
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