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Welcome to Beautyistic, where we bring you honest, expert-level insights into beauty products you actually want to know about! Today, we’re talking about something that could quickly become a staple in your makeup bag. The Pupa Milano I Am Matt Pure Colour Lipstick in the shade 014 Peachy Nude. Let’s see if it lives up to the hype surrounding its luxurious formula and promise of comfort.
So, what exactly does this lipstick bring to the table? Well, first off, it’s designed for all-day comfort. The I Am Matt series claims to feel as light as a feather on the lips—so no dryness or chapping here, which is definitely something I look for in a matte formula. It’s supposed to be a creamy, full-coverage lipstick with rich pigments, giving you that plush, full pout without it feeling too heavy or drying.
When you first apply it, you can definitely feel the texture—it’s smooth, almost velvety, as it glides over your lips with no tugging. I have to admit, the application is pretty flawless. It’s pigmented, and one swipe delivers solid, full coverage. For a matte lipstick, it doesn’t feel stiff at all; it’s more like a satin-matte hybrid, so while it has that matte look, it doesn’t leave your lips feeling parched or uncomfortable.
Now, I wore this for a full day to really put it to the test. First impression: the color is stunning. 014 Peachy Nude is a beautiful nude with a slight peach undertone—perfect for both everyday wear and more glam looks. It brightens up my complexion without feeling too bold or in-your-face, which I absolutely love. The lipstick stayed put throughout my morning coffee and lunch, and by the time I checked my lips later in the afternoon, there was only a slight fade, but nothing that made me feel like I needed a touch-up. I’ve found that with a lot of lipsticks, they can look a little patchy as they wear down, but not this one.
When it comes to comfort, the formula is quite impressive. As someone with sensitive lips that can easily get chapped, I really appreciate that this lipstick doesn’t dry out my lips over time. I’ve definitely had my share of matte lipsticks that I could only wear for a couple of hours before they started to feel uncomfortable. But with Pupa Milano, I didn’t experience that at all. It was light, breathable, and didn’t flake off throughout the day.
One minor downside—while the formula is definitely comfortable, I did notice that it doesn’t have the same level of longevity as some other high-end matte lipsticks I’ve tried. By the end of the day, I did see some wear around the edges of my lips. It wasn’t dramatic, but if you’re looking for something that stays put for 8+ hours, you might want to consider a more transfer-proof option.
When it comes to value for money, considering this is a luxury Italian brand, it’s priced in the higher range for lipsticks. But given its formula, performance, and the fact that it delivers on comfort without compromising on color payoff, I think it’s well worth the price—especially if you’re someone who values luxury beauty experiences. If you’re on a budget, though, you can find similar shades in drugstore formulas, but they might not deliver the same creamy, non-drying texture.
So, does this lipstick stand out in a sea of options? Definitely! The formula is one of the best I’ve tried in terms of comfort and pigment. It’s perfect for those of you who want the matte look without the usual dryness or heavy feeling that comes with it.
For those of you on the fence about splurging on a luxury lipstick, if you’re looking for an everyday nude that lasts and feels great, I think this one is definitely worth checking out. And if you’re not into this particular shade, Pupa Milano offers a full range of colors that will likely suit all tastes and skin tones.
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Thanks for tuning in, and until next time, stay beautiful inside and out!
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