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Welcome back to Beautyistic, where we keep it real with the beauty products you need to know about! Today, we’re diving into a product that promises all-day wear and bold color without the fuss: the COVERGIRL Matte Idol Liquid Lipstick in the shade Fortune. If you’re someone who loves long-lasting color without worrying about touch-ups, then this review is definitely for you. But does it live up to the hype? Let’s find out!
The COVERGIRL Matte Idol Liquid Lipstick boasts some pretty bold claims—24 hours of wear, kiss-proof, water-resistant, and touch-proof. It’s marketed as a velvet matte finish that delivers a high-impact color with a lightweight feel. And the best part? It fits a vegan lifestyle, so it checks off a lot of boxes right from the start.
As for the formula, this liquid lipstick promises to be as long-lasting as it is vibrant. It contains a blend of lightweight polymers and silicones to help lock in the color while remaining comfortable on the lips. No dry, flaky mess here—just smooth, rich color that stays put.
I’ve been testing this out in various real-world scenarios. From sipping water to eating a quick snack and, of course, kissing my husband goodbye, the lipstick truly held up. The matte finish is velvety without feeling tight or overly drying, and it stayed intact throughout the day. Even after a meal, it didn’t flake or fade, which is a massive win for liquid lipsticks. However, I did notice a slight fading around the inner lip after about 8 hours, but for the most part, it stayed pretty solid.
When it comes to application, the doe-foot applicator is pretty standard, but it’s easy to work with. The lipstick glides on smoothly, and the formula is pigmented enough that you can get full opacity with just one swipe. If you’re into bold lip colors, this shade—Fortune—is a beautiful deep red that could easily be your new go-to.
Now, for the pros and cons:
The pros are clear: it’s long-lasting, lightweight, and provides that bold, rich color we all crave. The matte finish isn’t drying, and it holds up well throughout the day—kudos to that. Plus, the vegan formula is a great touch for conscious beauty consumers.
On the flip side, the slight fading after extended wear and the need for careful application near the lip line are worth noting. It’s not an issue unique to this product, but it’s something to consider, especially if you’re planning to wear it for hours without any touch-ups.
When we talk about value for money, the price is on the mid-range side. Given that it delivers on its promises of long-lasting wear and high-impact color, I’d say it’s worth the price tag. However, if you’re on a tighter budget, there are more affordable options out there that may not be as long-lasting but still get the job done.
There are a few alternatives worth mentioning. If you’re on the hunt for a similar matte liquid lipstick but with a slightly lower price point, Maybelline’s SuperStay Matte Ink might be a solid contender. It’s similarly long-wearing, though it has a slightly more intense formula. It doesn’t have the vegan claim, but for those who prioritize longevity and a matte finish, it’s definitely an option to consider.
The packaging here is pretty straightforward—nothing too fancy, but it feels sturdy. The lipstick tube is compact and easy to throw into your bag, which is a plus if you need a quick touch-up. I didn’t see any issues with the build quality or packaging durability.
In terms of customer support, I haven’t had any direct interaction with COVERGIRL’s team for this product, but the brand has a generally solid reputation when it comes to customer service.
Now, as far as product updates go, I haven’t seen any recent changes to the formula or packaging, but that’s not a downside—this lipstick is pretty solid as is.
Wrapping it all up, if you’re someone who loves a bold, long-lasting matte lipstick that stays put through the day (and night), then the COVERGIRL Matte Idol Liquid Lipstick in Fortune is a great choice. It’s perfect for anyone who wants a pop of color without the constant need for touch-ups. However, if you’re looking for absolute perfection in longevity, be mindful of the slight fading after several hours of wear.
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Thanks for watching, and as always, drop your thoughts in the comments below if you’ve tried this product—let’s hear your take. Until next time, stay beautiful inside and out!
Available to buy here:
