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Welcome to Beautyistic! Have you ever wondered how a lipstick can go the distance—lasting all day without fading or bleeding, but still feeling comfortable? Well, today, we’re talking about a product that claims to do just that: the COVERGIRL Outlast Ultimatte One Step Liquid Lip Color in the shade “Hello Merlot.”
This liquid lip color promises a lot—intense matte color, a transfer-resistant formula, 24-hour wear, and a smooth finish, all in a single swipe. Let’s see if it lives up to the hype.
First, the basics: This is a liquid lip color that’s designed to provide a long-lasting, full-coverage matte finish. With a 24-hour claim, you can expect it to hold up through everything—from your morning coffee to an evening out. It’s vegan and cruelty-free, which is great news for conscious consumers, and the applicator is designed to be precise, making the application as smooth as possible.
In terms of ingredients, while the product description doesn’t provide a full list, it’s clear that the formula is designed to be comfortable, with a smooth glide and moisturizing properties, despite its matte finish. For those who love the matte look but hate the dry feel that often comes with it, this could be a game-changer.
Now, let’s get into how it actually performs. When I first applied this lip color, I was pleasantly surprised by how easily it glided on. The unique applicator really does make a difference—it hugs the contours of the lips for a precise application without any bleeding or feathering. The “Hello Merlot” shade is a rich, deep wine color that’s bold and eye-catching.
In terms of wear, it really does live up to the 24-hour claim. After about six hours of wearing it through meals and drinks, I noticed only minor fading in the inner part of my lips. However, it never feathered, and I didn’t have any of the uncomfortable dryness that some matte formulas can cause. The color remained intact, which I thought was impressive.
That said, one thing I noticed is that it’s not entirely transfer-proof—there’s a slight transfer when I’m sipping a drink or kissing, but it doesn’t leave a messy residue. It’s more like a subtle, controlled transfer, which is quite manageable, and definitely better than most matte lipsticks I’ve tried.
As for the pros and cons, let’s break it down. The texture is definitely one of its highlights—smooth, comfortable, and hydrating for a matte finish. The applicator is great for precision, and the color payoff is bold and vibrant in a single swipe. On the downside, while it claims to be transfer-resistant, there is still some minor transfer, and it may not be as long-lasting as promised in extreme conditions (like eating greasy foods or long nights out).
Now, let’s talk about value for money. At around $9 for 0.12 fl. oz., it’s priced in the mid-range for drugstore liquid lipsticks. Given the longevity and comfortable wear, I would say it’s worth the price—especially when you compare it to high-end formulas that offer similar performance but at a much higher cost. If you’re a fan of long-lasting, comfortable matte lips, it definitely gives you bang for your buck.
If you’re not sure if this is the right choice for you, there are alternatives to consider. If you’re looking for something more affordable, the Maybelline Superstay Matte Ink Liquid Lipstick is a great option—it’s known for its impressive staying power and rich pigmentation. But if you’re after a high-end alternative, something like the Fenty Beauty Stunna Lip Paint could be worth checking out, especially if you’re looking for that bold, transfer-resistant lip look.
When it comes to build quality, this product is solid. The packaging is sleek and functional, with a doe-foot applicator that ensures easy, precise application every time. I didn’t notice any issues with packaging quality, and I suspect it will last you for quite a while, especially considering how little product you need for full coverage.
Customer support from COVERGIRL is generally responsive, and the brand has a good reputation for standing by its products. While I haven’t had any direct interaction with customer service for this specific product, the fact that they’re Leaping Bunny certified speaks volumes about their commitment to ethical practices.
To wrap it up, the COVERGIRL Outlast Ultimatte One Step Liquid Lip Color in “Hello Merlot” is a solid performer in the world of drugstore matte lipsticks. The color is bold, the formula is comfortable, and the wear time is impressive—though there’s room for improvement when it comes to complete transfer resistance. I’d recommend it for those who want a long-lasting, vegan-friendly matte lip color at an affordable price. If you’re looking for a perfect 24-hour formula that doesn’t transfer at all, though, you might want to keep looking.
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