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Welcome back to Beautyistic, where we explore the beauty world one product at a time with honesty, expertise, and a little flair. Today, we’re stepping into the world of bold lips with the MAC Locked Kiss Ink 24HR Lipcolour in shade 77 Gossip, a vivid fuchsia pink that promises to lock in color for a full 24 hours without weighing your lips down. This isn’t just any lipstick—it’s designed to be kissproof, transfer-proof, and waterproof, ideal for anyone who wants their lip look to stay flawless from morning coffee to evening cocktails.
From the moment I opened the packaging, I noticed the sleek design and the slanted, tapered applicator. MAC claims this precision tip delivers a smooth, even, full-coverage application, and in my testing, it lived up to that promise. The applicator really hugs the natural shape of your lips, letting you define edges without the need for a lip liner, which is always a bonus for speed and convenience.
The formula itself is impressive. These double-coated, ultra-refined pigments create a rich matte finish that’s surprisingly weightless. Unlike some liquid lipsticks that feel dry or stiff, this one feels flexible and breathable on the lips, almost like a soft veil of color. During my wear test, I noticed that it didn’t feather or bleed, even after sipping water, snacking, or a light meal. Comfort-wise, it’s on the higher end for long-wear liquid lipsticks—it doesn’t tug at your lips or create that tight, uncomfortable feeling that some matte formulas can cause.
Now, let’s talk real-world usage. Applying the 77 Gossip shade is intuitive with the precision applicator. A single swipe gives full coverage, and the pointed tip is perfect for those hard-to-reach corners of the lips. The color itself is vibrant but not overpowering—it’s the kind of fuchsia that stands out beautifully in photos and under different lighting without looking neon or harsh. I wore it throughout a day filled with meetings and errands, and I was amazed at how little it faded. By the end of the day, there was minimal transfer and the color retained its intensity, which is exactly what MAC promises with this 24-hour claim.
As with any product, there are pros and cons to consider. The pros include a long-lasting, transfer-proof formula, excellent pigmentation, a breathable matte finish, and a precise applicator that makes application almost effortless. On the cons side, this is a liquid matte, so it can feel slightly drying if your lips are already parched—making a thin hydrating balm underneath a smart move. Also, while the color payoff is fantastic, the shade is bold, so it may not suit every occasion or everyone’s daily wear preferences.
When it comes to value, MAC positions this in the premium range, and for the performance, I’d say it justifies the price. You’re paying for a formula that truly lasts, avoids frequent touch-ups, and gives you that flawless matte look that holds up all day. Compared to other long-wear liquid lipsticks on the market, MAC’s Locked Kiss Ink stands out for its comfort and precision, whereas some competitors can feel heavier or require multiple layers to achieve similar pigmentation.
The build quality is in line with MAC’s standards—sturdy, sleek, and travel-friendly, with a reliable applicator that doesn’t spill or over-apply. The formula’s longevity is genuinely impressive, and while I can’t guarantee a full 24 hours for everyone (factors like eating oily foods or rubbing lips together aggressively can affect wear), it certainly outperformed most lipsticks I’ve tested.
If you’re exploring alternatives, other high-end long-wear liquid lipsticks might deliver comparable pigmentation and wear, but few match this combination of comfort, precision, and truly lock-in color. Cheaper options may provide vibrant color, but they often sacrifice longevity or end up drying your lips excessively.
In summary, the MAC Locked Kiss Ink 24HR Lipcolour in 77 Gossip is a standout for anyone looking for a vibrant, long-lasting liquid matte lipstick. Its strengths lie in its precision applicator, flexible formula, and impressive staying power, while the primary consideration is ensuring your lips are prepped for comfort. I’d recommend this to bold lipstick lovers, professionals needing long-lasting wear, or anyone looking to make a statement without the hassle of frequent touch-ups.
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Thank you so much for watching, and if you’ve tried the MAC Locked Kiss Ink, drop a comment below—I’d love to hear your thoughts on 77 Gossip or any other shades you love. The link to purchase is in the description box. Thanks for tuning in, and until next time, stay beautiful inside and out!
Available to buy here:
