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Welcome to Beautyistic! If you’re someone who loves a bold lip but doesn’t want to compromise on comfort, you’re in the right place today. We’re talking about the L.A. COLORS Matte Liquid Lip Color in the shade “Au Natural” (CLG403). This product promises a smooth, easy application that dries to a super matte finish. But does it live up to its claims? Let’s find out.
First off, let’s take a quick look at what this lip color is offering. The L.A. COLORS Matte Liquid Lip Color features a long-wearing formula designed for all-day wear with minimal touch-ups. The brand also makes a Lip Color Remover available for easier color removal, which is definitely a nice bonus for those who want something that won’t leave them scrubbing for hours.
Now, let’s talk about how it actually performs in real life. I’ve been using this product for a while, and the application process is pretty straightforward. The formula is smooth, and it glides onto the lips effortlessly, which makes the whole experience feel like a breeze. The texture is lightweight, which I love because it doesn’t feel heavy or sticky on the lips, unlike some other matte liquid lipsticks that can feel like they’re drying you out with every swipe.
It dries down to a true matte finish without cracking, which is something I appreciate—mattes that flake or become uncomfortable are a pet peeve of mine. This one stayed put throughout my morning coffee, lunch, and a couple of chats with friends. Even after all of that, it still held up well, requiring only minimal touch-ups, which definitely lives up to its “long-wearing” claim.
The shade “Au Natural” is a lovely neutral tone, perfect for those who prefer a more understated, everyday look. It’s warm, but not too bold, making it versatile enough to pair with almost any makeup look. Whether you’re going for a minimalist vibe or something a little more glam, this shade could easily fit the bill.
Now, let’s weigh the pros and cons.
On the plus side, this liquid lipstick is definitely comfortable to wear. It doesn’t dry out my lips, which I often find happens with matte formulas. The pigmentation is solid, and you don’t have to layer it on repeatedly to get full color payoff. The long-lasting power is impressive as well. As for the cons, I would say the only downside is that the formula can be a bit tricky when you’re trying to be precise. I found that I needed to use a lip liner to get that clean, defined edge, or else it can get a bit messy around the corners of the mouth.
When it comes to value for money, this one is an absolute win. L.A. COLORS is known for offering affordable products, and this lip color is no exception. For the price, you’re getting a high-quality matte liquid lip that performs almost as well as some higher-end brands. The longevity is fantastic, and it’s just a really practical option for anyone who wants a go-to matte lipstick without breaking the bank.
If you’re looking for alternatives, there are certainly other matte liquid lipsticks out there, but many of them are priced much higher. That said, if you’re after something that’s budget-friendly yet delivers on performance, this is a great choice. Brands like Maybelline and NYX offer similar formulas, but you might be paying a little more for them. If you’re on a tighter budget, L.A. COLORS gives you the same effect for less.
The packaging is simple and functional, nothing too fancy, but it does the job. The wand is a standard doe-foot applicator, which is easy to use, but again, I recommend a lip liner for more precision.
As for customer support, I haven’t had to reach out to the brand myself, but L.A. COLORS is generally well-regarded for its affordable, no-fuss beauty products. They’ve got a loyal fan base who appreciate the value for money their products offer.
Now, does this product live up to its claims? I’d say yes. It’s definitely long-wearing, easy to apply, and the matte finish is both flattering and comfortable. It’s a solid choice for anyone who loves a good neutral lip but doesn’t want to sacrifice comfort for wear time.
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