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Welcome back to Beautyistic! Let’s talk about something we’ve all wished for at one point: fuller, bouncier hair that doesn’t weigh you down. Today, we’re looking at Pureology’s Pure Volume Shampoo, a product that promises to give fine, flat, color-treated hair a serious boost in volume, all while being sulfate-free and vegan.
Now, before we dive in, let’s set the stage: Pureology has been known for creating high-quality products, especially for color-treated hair, so there’s a lot of expectation when it comes to their formulas. But does this shampoo really deliver on its promise of volume and body without the sulfates? Let’s find out.
Pureology Pure Volume Shampoo is a liquid shampoo formulated specifically for fine, flat hair. It’s designed to cleanse the scalp and hair while clarifying buildup, leaving your strands feeling light and full of life. The formula is sulfate-free, which is great for color-treated hair since sulfates can strip color over time. Plus, it’s vegan, so it’s a win if you’re conscious about the products you use. The scent? It has a refreshing eucalyptus fragrance that isn’t overpowering, but definitely adds a spa-like touch to your shower experience.
I’ve been using this shampoo for a few weeks now, and the first thing I noticed is how light and airy it feels when applied to my hair. It lathers beautifully, which isn’t always the case with sulfate-free shampoos, and my hair doesn’t feel stripped after rinsing. I usually follow up with a conditioner (more on that in another review), but the Pure Volume Shampoo on its own works well for an initial cleanse. After drying, my hair definitely feels fuller. It has that bouncy, lightweight body that fine hair can sometimes lack.
Now, while it does give volume, it’s not like you’re going to have hair like a runway model after one wash. But, for daily use, it’s a subtle and noticeable boost that doesn’t weigh hair down. I can feel the difference in texture — there’s more movement, and it doesn’t fall flat after a few hours.
The one downside? If you’re used to shampoos that heavily moisturize, you might find this one a bit too light for dry scalps. It’s definitely more suited for those looking for a lift without extra weight. If you have hair that’s already dry or damaged, you might need a moisturizing conditioner to balance things out.
When it comes to value, Pureology’s Pure Volume Shampoo is on the pricier side. At first glance, it might seem a bit expensive compared to other volumizing shampoos on the market, but given the fact that it’s sulfate-free, vegan, and formulated specifically for color-treated hair, I think it justifies the price. Plus, you don’t need a lot of product for each wash, so it should last you a while.
Compared to other volumizing shampoos, especially those that are sulfate-free, Pureology stands out for its commitment to being both gentle and effective for color-treated hair. A lot of drugstore options might give you volume, but they could strip your color or leave your hair feeling dry. Pureology’s formula strikes a balance between adding volume and protecting your hair’s integrity.
The packaging is sleek and functional — it’s easy to use, and the bottle design makes it feel like a high-end product, which matches its price tag. I also appreciate that it’s environmentally conscious and cruelty-free.
In terms of longevity, I’ve noticed that my hair continues to feel light and voluminous throughout the day, without the product losing its effectiveness after repeated use. I’ve used it almost every day for a few weeks now, and it hasn’t dried out my scalp or caused any buildup, which I find impressive for a volumizing shampoo.
Overall, I would say this shampoo is a great choice for anyone with fine, flat hair who’s looking for a gentle way to add volume without weighing the hair down or compromising color. If you’re someone with thicker or coarser hair, it might not give you the level of moisture you’re used to, but for color-treated hair that needs a volume boost, it’s definitely worth considering.
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