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Welcome to Beautyistic! If you’re someone who loves adding a pop of color to your lashes but craves something that still delivers definition, length, and volume, then you might want to stick around. Today, we’re checking out KIKO Milano’s Smart Colour Mascara in shade 09, a black formula promising panoramic volume-effect with a twist. Let’s dive into the details of this bold mascara and see how it stacks up against expectations!
KIKO Milano’s Smart Colour Mascara features a unique triangular-fiber brush that’s designed for a precise, yet voluminous application. The bristles are a mix of short and long fibers, which work together to deliver product quickly and comb through the lashes for a high-definition finish. It’s marketed as a long-wearing mascara, which promises to stand up through your daily routine, and is formulated to help define, lengthen, and add volume to your lashes—all with a single swipe.
Now, let’s talk about how this mascara feels during use. The first thing you’ll notice is the brush. The triangular shape is definitely different from what you typically see in most mascaras, but I found it surprisingly easy to work with. The shorter bristles grab onto the product, ensuring you get a good amount of formula right off the bat. The longer bristles, on the other hand, are perfect for combing through and lifting those lashes. It makes for an even, clump-free application, which I really appreciated.
When it comes to actual performance, I have to admit, I was pleasantly surprised. The mascara didn’t feel heavy on the lashes and didn’t flake or smudge, even after a long day. It’s definitely on the long-wearing side of things, as promised. My lashes appeared fuller, with noticeable length and definition, and the product didn’t feel uncomfortable or sticky—some mascaras tend to leave that feeling, but this one doesn’t.
As far as the volume effect goes, it delivered, but it wasn’t as dramatic as some other mascaras I’ve used. If you’re looking for something that gives you lush, almost false-lash volume, this might not be the product for you. However, it’s perfect if you want natural-looking, defined lashes with a little extra oomph for everyday wear.
The real test for me was how the mascara performed through my busy day. It held up pretty well throughout; no smudging, no flaking. It’s comfortable to wear, and it didn’t feel dry or heavy. I didn’t experience any irritation, which is always a plus when it comes to eye makeup.
Now, for the pros and cons. First, let’s highlight the positives:
The triangular-fiber brush is innovative and easy to use.
The formula is comfortable and long-wearing, lasting throughout the day without smudging or flaking.
It provides nice length and definition, without being too heavy or clumpy.
On the flip side, here’s where it could improve:
If you’re looking for extreme volume or a dramatic lash look, this might fall short. It gives more of a natural boost.
The formula is a bit more on the subdued side in terms of boldness, so those seeking more intense color payoff might not be fully satisfied.
When it comes to value for money, I’d say this mascara offers solid performance for its price. The design is clever, and it delivers on its promises of definition, length, and comfortable wear. While the volume effect isn’t as intense as some high-end mascaras, the price point makes it a worthwhile option for those looking for a reliable, everyday mascara.
For those of you seeking an alternative, you might want to consider mascaras from brands like Maybelline or L’Oréal, which also offer good length and definition at a similar price. However, KIKO’s triangular-fiber brush is a unique feature that sets it apart, so if you’re drawn to the design, it might be worth sticking with this one.
In terms of build quality, the mascara tube feels lightweight and sturdy enough for everyday use. I’ve been using it for a few weeks now, and the formula hasn’t dried out or clumped inside the tube. So, longevity seems pretty good there.
As for customer support, I haven’t needed to contact KIKO Milano directly, but they do have a good reputation for handling queries and complaints efficiently based on my previous interactions with their products.
To wrap it up, the KIKO Milano Smart Colour Mascara in shade 09 is a solid option for anyone seeking defined, lengthened lashes with a natural, everyday look. If you’re not after super dramatic lashes but want a reliable, long-wearing formula that delivers clean definition and a bit of volume, this is a great pick. It might not be the best choice for those seeking maximum volume or extreme lash drama, but for daily wear, it’s hard to beat.
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Available to buy here: