Too Faced Born This Way Concealer Review: Radiance, Coverage & Lasting Wear

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Available to buy here:

https://amzn.to/4677OYW

Welcome back to Beautyistic! If you’ve ever searched for a concealer that not only hides imperfections but also leaves your skin looking naturally radiant, you’ll want to hear about this one. I’m talking about the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer in the shade 05 Buttercup, designed for all skin types with a radiant finish and a liquid, long-wearing formula.

From the first look, this concealer impresses with its lightweight texture and silky application. Infused with hyaluronic acid, it promises hydration and smoothing benefits while being waterproof, which is ideal for those long days when you need your makeup to stay put. The shade Buttercup is a light tone with neutral undertones, which works beautifully for brightening under the eyes without leaving a stark contrast.

In terms of using it, I found it blends seamlessly with a brush or sponge, gliding over the skin without tugging. It layers nicely if you need a bit more coverage, and the radiant finish gives a subtle glow that keeps the under-eye area looking awake and fresh rather than cakey. During my testing over several hours, it stayed put even in humid conditions and didn’t settle into fine lines, which is always a win for a liquid concealer.

One of the things I appreciate is the packaging—a sleek tube with a precise doe-foot applicator that makes targeting problem areas effortless. On the flip side, because it’s on the hydrating side, it may not provide full coverage for deeper blemishes or discolorations, so you might need to pair it with a heavier formula in those areas.

Considering the price point, it sits in the mid-to-high range for concealers. Given the quality of ingredients like hyaluronic acid, its smooth application, and long-lasting wear, I’d say it’s a worthwhile investment for anyone looking to brighten and hydrate simultaneously. Compared to other liquid concealers in the market, it stands out for its balance of coverage, radiant finish, and skin-friendly formulation without feeling heavy.

The build quality of the tube is solid, and the doe-foot wand makes precise application simple. As far as longevity goes, the formula lasts through the day without oxidizing or fading, which makes it dependable for everyday use. Too Faced has a solid reputation for customer support, so any concerns or questions about shade matching or formula are usually handled promptly.

If you’re exploring alternatives on a budget, you might consider drugstore options with similar hydrating, radiant properties, but keep in mind they may not have the same blendability or skin-nourishing ingredients. For the performance and skin benefits, Too Faced delivers a premium experience.

Overall, this concealer excels in hydration, luminous finish, and ease of application. It’s especially suited for those looking for under-eye brightening with a touch of radiance and long wear. Is this review helpful to you? If so, please like, subscribe, and click the bell icon so other beauty lovers can find this video too. Your support helps us keep making honest reviews like this!

If you’ve tried the Too Faced Born This Way Ethereal Light Concealer, drop a comment below and let us know your thoughts. The link to purchase can be found in the description box. Thanks for tuning in, and until next time, stay beautiful inside and out!

Available to buy here:

https://amzn.to/4677OYW

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