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Welcome to Beautyistic, where we explore the beauty world one product at a time! If you’ve ever found yourself searching for the perfect concealer that promises flawless coverage while feeling lightweight, you’re not alone. Today, we’re taking a look at the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer. This product claims to tackle dark circles, skin imperfections, and fine lines, all while offering a radiant finish. But does it really deliver on those promises? Let’s dive in.
This concealer comes in a sleek, minimalist packaging that screams luxury. The 0.17 fl. oz. bottle is compact and travel-friendly, making it easy to carry around for touch-ups throughout the day. It’s available in several shades, and I tested it in the shade 03 Vanilla Wafer, which is described as a fair shade with golden undertones. The formula itself is liquid, designed to provide smooth coverage with the help of hydrating ingredients like hyaluronic acid. That’s right—this isn’t just about coverage; it’s about skincare too.
Now, onto the fun part—how it performs. I’ve been using this concealer as part of my daily makeup routine, and I have to say, it’s easy to blend. The consistency is just the right balance—not too thick, but not runny either, so you can layer it for added coverage without feeling like you’ve caked on a ton of product. The finish is luminous but not overly shiny. It’s more of a radiant glow that looks natural, making it perfect for those who want a dewy look without appearing oily.
I tested it under various conditions, from an early morning skincare routine to long days at work and evenings out. The concealer held up well throughout the day, staying put without creasing or settling into fine lines. One of the standout features is its waterproof formula, which is a must for anyone who deals with humidity or sweat throughout the day.
Let’s talk about the pros. First, the blendability is excellent. The formula doesn’t dry too quickly, so you have time to work with it. The coverage is buildable, and it offers a natural finish without feeling heavy. I also love that it’s infused with hyaluronic acid, making it feel moisturizing and not drying like some other concealers on the market. The radiant finish adds a healthy glow without making it look greasy, which is a fine line to walk in the world of concealers.
On the flip side, the only con I would point out is the shade range. While the shade I tested, 03 Vanilla Wafer, worked well for my skin tone, I could see this being a challenge for people with deeper or more varied undertones. There could be more inclusive options, especially when we’re talking about a product at this price point.
Now, for the all-important value for money—this concealer isn’t the cheapest on the market, but given the ingredients like hyaluronic acid and its radiant finish, it’s definitely justified. The performance is solid, and considering how little you need to use, it will last a long time. If you’re looking for something affordable that provides similar results, I’d recommend checking out drugstore options with hydrating formulas, but this product’s quality justifies the price for those who prefer high-end formulations.
In terms of build quality, Too Faced has done a good job here. The packaging is sturdy, and the applicator dispenses the right amount of product without any mess. It’s not too flimsy, and the sleek design adds a nice touch of elegance to your makeup collection.
As for longevity, the concealer doesn’t fade throughout the day, but if you’re looking for something that lasts into the evening without touch-ups, this might not be your go-to if you have oily skin. It’s best for normal to dry skin types, or those who prefer a more radiant finish.
Now, let’s talk about alternatives. If you’re on a budget but still want to achieve similar results, the Maybelline Instant Age Rewind Concealer offers good coverage and a smoothing effect at a fraction of the cost. However, it doesn’t have the same illuminating effect that Too Faced offers.
So, how does this product stack up? Overall, the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer lives up to its claims in terms of coverage, hydration, and radiance. It’s perfect for those who want a natural glow with medium coverage for imperfections and dark circles. Its performance in real-life situations, combined with the hydrating ingredients, make it a solid option for daily use. However, the limited shade range might be a dealbreaker for some, and its higher price point means it won’t be for everyone.
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