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Welcome back to Beautyistic — where beauty isn’t just a ritual, it’s a science, an experience, and a lifestyle. If you’ve ever run your fingers through your hair and thought “why does this feel more like straw than silk?”, today’s review might just be your lifeline. I’ve been testing out the Redken All Soft Shampoo, a hydrating formula designed specifically for dry, brittle strands. Its promise? To moisturize, soften, and add that covetable shine — all while staying safe for color-treated hair.
This shampoo’s formula leans heavily on argan oil, a gold-standard emollient in the haircare world known for its high vitamin E and essential fatty acid content. The texture is creamy and lush — almost like a conditioner — which already signals how moisture-focused it is. It’s designed for adult hair types that crave softness, especially those who’ve put their strands through heat styling, coloring, or environmental stress.
In my routine, I tested it consistently over two weeks, using it every other day. From the very first wash, I was impressed by how easily it lathered — luxurious but not overly sudsy — and it rinsed clean without leaving that heavy coated feeling that some rich shampoos tend to leave behind. Combining it with just my regular conditioner (not the All Soft one) offered a clear picture of what this shampoo alone could do: my hair felt smoother to the touch, looked visibly shinier in natural light, and felt noticeably more manageable when blow-drying. However, if your hair is extremely oily at the roots, you might find it a bit too rich for everyday use.
Pros include a salon-quality formula with argan oil near the top of its ingredient list, a rich texture that genuinely hydrates, and its compatibility with both natural and color-treated hair. It also has a subtly warm, argan-oil scent that feels pampering without being overpowering. On the downside, it comes with a mid-to-premium price tag; the nourishing formula may weigh down fine hair types if overused; and because it’s sulfate-based, those strictly avoiding sulfates should be aware.
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In terms of value, Redken All Soft sits in the professional haircare tier — more expensive than drugstore staples, but positioned as a long-term investment in hair health. Considering its performance and ingredients, the price feels justified if you struggle with dryness or dullness. When compared to something like Moroccanoil Hydrating Shampoo, Redken’s formula feels slightly lighter in texture and rinses cleaner, which I appreciated. Versus a cheaper alternative like L’Oréal Elvive Extraordinary Oil Shampoo, the Redken option performs better in softness and lasting manageability — but you’ll pay roughly double for that upgrade.
Packaging is classic Redken — sturdy, professional-looking, and practical with no pumps (the larger sizes do come with pumps). Longevity-wise, a little goes a long way due to its creamy concentration, so even though it’s not budget-priced, the bottle does stretch further than thinner-textured options. I haven’t had any direct interactions with Redken’s customer support, but the brand generally has a strong reputation for responsiveness across the professional salon industry, which adds some peace of mind.
If your budget isn’t flexible, OGX Argan Oil of Morocco Shampoo delivers a somewhat similar moisturizing feel for a fraction of the price, although it doesn’t leave the hair quite as soft or shiny as Redken’s salon-grade formulation.
Final thoughts: Redken All Soft Shampoo lives up to its claims for dry, lackluster hair types. It hydrates beautifully, restores softness, and adds that subtle, healthy shine without feeling greasy. I’d recommend it most for those with medium to thick, dry, or chemically-treated hair who are willing to invest a bit more for noticeable results. If you’ve got fine or oily hair — or are strictly sulfate-free — you might want to sample first before committing, but overall, this is a strong performer in the moisturizing shampoo category.
Thank you so much for watching Beautyistic. You’ll find the purchase link in the description or comments below. If you’ve used this shampoo, drop your thoughts in the comments — I love hearing your experiences! Until next time, stay beautiful inside and out!
Available to buy here:
